ALBANY, N.Y. (Nov. 22, 2022) — With inflation, the rising cost of energy, a potential recession and the ongoing war in Ukraine, there is much in the way of news that can compound the already stress-inducing holiday season in the…
Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…
University of Maryland marketing expert Jie Zhang explains why retailers don’t have high hopes for bright sales numbers this holiday shopping season.
As Breast Cancer Awareness month takes its stride, companies pushing initiatives on the topic are utilizing informational marketing techniques that not only raise awareness but could also build customer loyalty, according to a Virginia Tech expert. “A lot of people…
New research published in the journal Marketing Science found that Amazon retailers are deceiving consumers with fake discounts when they have actually increased prices overnight.
For decades, Las Vegas — a city world famous for sports betting — was one of the few U.S. metropolises without a professional sports team. That all changed in 2017 when the NHL’s Golden Knights took a gamble by setting up shop in Southern Nevada, soon followed by the WNBA’s Aces and NFL’s Raiders. Just a few short years later, the Aces have upped the ante on their “raise the stakes” tagline and became the first major professional sports team to win a championship for Las Vegas.
Pumpkin spice lattes are back on the menu – and a Virginia Tech economist says the sudden desire for pumpkin spice and apple cinnamon treats this time of year is a great example of how scarcity, and emotion, can drive…
LifeBridge Health has launched a new comprehensive mobile app for patients and consumers. Now available for download for iPhone and Android phone users, LifeBridge Health Mobile offers convenient and immediate access to the health system’s services such the physician directory, patient portal and online scheduling. LifeBridge Health Mobile is just one piece of the health system’s overall strategy to improve the digital patient experience.
Using our smartphone — but not a borrowed phone — makes us more likely to choose products tailored to our style.
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
Researchers tracked changes in the racial makeup and income levels of customers at two dozen nonprofit performing arts organizations over seven years. They then investigated how marketing and other factors, like location and funders, impacted what they define as customer diversity, equity and inclusion (DEI).
Andrea Luangrath studies emojis, emoticons, and other nonverbal types of speech expressed in online communications. These forms of communication, called textual paralanguage, also include stretched out words (“riiiiiiiiiight”), exaggerated punctuation (“!!!!!!!!!”), auditory sounds (“meh”), and this guy ¯\_(ツ)_/¯. Her research…
Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it’s a product’s essence, an abstract, unobservable quality that makes a thing what it is in the consumer’s eye. The funny thing is, essence doesn’t exist.
Clinical Professor of Marketing Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School of Business is available to expand on his cautionary advice, below, for brands attempting to commercialize Juneteenth. While observed by some African…
Researchers from Erasmus University Rotterdam, Tilburg University, INSEAD, and Oxford University published a new paper in the Journal of Marketing that proposes a methodological framework focused on enhancing the validity of web data.
A study published by the Journal of Marketing Research has found that the more energetic TV commercials are, the more likely viewers pay attention. In fact, energy has replaced volume since legislative restrictions on loudness went into effect in 2010.…
To protect their brand or uphold uniformity, franchisors sometimes terminate contracts with franchisees. A new study found profitability decreased right after termination but essentially bounced back in two years. The researchers also discovered young, rapidly growing chains benefited more from ending contracts with wayward franchisees compared to mature, slow growing chains.
A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Sometimes consumers like products created with science and other times they do not, and new research from the University of Notre Dame shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
A study led by the Indiana University Kelley School of Business found that students who selected “low-cost low-return” colleges experienced lower lifetime income — as well as a higher chance of bankruptcy — after graduation.
Public health messages such as in the image (associated with this release) — designed to reduce parents’ purchases of sugar-sweetened beverages marketed as fruit drinks for children — convinced a significant percentage of parents to avoid those drinks, according to a study by researchers at the University of Washington and the University of Pennsylvania.
Researchers from the University of Cologne and University of Bremen published a new paper in the Journal of Marketing that examines how micro and macro conditions influence grocery shopping behaviors in different ways.
New research from the University of Notre Dame shows consumers often point the finger at more than one external party for product failures, at times bringing retailers under scrutiny rather than just the manufacturers. It warns retailers to be cautious about which brands they carry.
Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.
New research offers how cannabis can replace the “bad” associations to draw more attention to policymakers and consumers. This research is from Ashlee Humphreys, associate professor of marketing at Kellogg School of Management, and her colleagues in the Journal of Consumer…
A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found – but only when Black hosts adopted it.
Chula marketing expert suggests marketing tips for SMEs’ success in food delivery — know your strengths, know your customers, and use eye-catching food images as appealing as the food taste.
Researchers from Vienna University of Economics and Business and Cornell University published a new paper in the Journal of Marketing that examines how marketers can cater to consumers’ need to feel grounded by offering products that connect to place, people, and past.
A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.
Instagram users who detect self-promotion or corporate marketing in a post embracing the body positivity movement may be turned off by that dual messaging, new research suggests.
New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.
The new CDC guidelines may help businesses – especially restaurants and bars – if customers feel safer with the new recommendations, according to Olin Business School’s Raphael Thomadsen and Song Yao.
A world first study from the University of South Australia and the University of Technology Sydney, shows just how important local foods can be for domestic tourism, as the findings show how food can potentially increase visits to local areas by tenfold.
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.”
For many people in the world today, life is now divided clearly into two eras: before and after COVID-19. This epochal demarcation will shift how people buy and consume goods.
Against the landscape of the COVID-19 pandemic and racial justice movements, Super Bowl LV commercials may take a more serious tone this Sunday with advertising that seeks to meet the moment. At the same time, many large brands like Coca-Cola,…
New research from Notre Dame shows marketers can help entrepreneurs in emerging markets grow their businesses, which in turn helps them to improve lives, sustain livelihoods, enhance overall living standards and strengthen societies.
Even before COVID-19 and resulting shutdowns created gridlock for some global supply chains, the assortment at many neighborhood supermarkets was dwindling. The cause was not a lack of supply, though, but rather a lack of demand created by a widening income gap in the U.S.
Thinking of health as an essential part of identity encourages healthier behaviors, including adherence to physical distancing and mask guidelines during the COVID-19 pandemic, according to newly published research. The results of the study also highlighted differences in how political views influence response to public health messages.
The University of Chicago Medicine launched a new brand marketing campaign that highlights the academic health system’s commitment to advancing healthcare and its relentless quest to finding answers to the most difficult medical problems that patients face.
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
A Cornell University scientist is leading a multi-institution team that’s helping turn diverse and ancient grains into staple foods throughout the Northeast and Midwest, thanks to a three-year, $2 million grant from the U.S. Department of Agriculture (USDA).
A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.
Joël Le Bon, a Johns Hopkins Carey Business School associate professor and co-founder of the school’s Science of Digital Business Development Initiative, looks at the immense impact of the COVID-19 crisis on the world of digital business.
Speakers from the Humane Society of the United States (HSUS), Informed Sustainability Consulting, and Meatless Monday will explore how plant-based menu items can assist food service dining operations during these challenging times.
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
As the burgeoning esports industry continues to explode, it opens new professional opportunities for graduates—from business and marketing to video production. Embracing this, the CSU has begun incorporating esports into student life and academics.