Jackie Silverman, assistant professor of marketing at the University of Delaware, co-authored a study in Management Science that could offer potential insights into how and when we fill out NCAA Tournament brackets. In the study, she found people are more risk seeking (more…
Tag: Marketing
Method to the Madness: FSU faculty available to comment on sports psychology, team dynamics for NCAA basketball tournament
In the pressure cooker that is March Madness, some teams collapse and others thrive. Players and coaches who compete every year for that one shining moment strive to understand what makes that important difference. The first round of the men’s…
Michigan Ross Professor Explores Multinational Brand Building Challenges in Developed Markets
Chinese e-commerce firm Temu sparked controversy in the United States with its Super Bowl ad titled “Spending like a billionaire,” which attracted a spate of criticism for reasons ranging from cultural insensitivity to general confusion.
Chulalongkorn Business School Takes Student Development to a New Level, Launching the HIT PROGRAM, in Partnership with Hakuhodo Thailand
Chulalongkorn Business School (CBS), in collaboration with Hakuhodo International (Thailand) Co., Ltd., has developed the “HIT PROGRAM” as a course for CBS 4th-year students in the academic year 2023 to equip them with professional skills, encourage self-discovery, and inspire them to work in the fields that are suitable for them.
Generating ‘buzz’ about new products can influence their success
The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.
NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions
Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
UNLV Experts Available: Super Bowl 2024
The Super Bowl: It’s annually one of the nation’s most-watched television broadcasts. And this year it’s happening in what’s perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.
The 3rd World Marketing Forum “The New Marketingverse: Meta Mitri Meetang.”
Marketing Association of Thailand, in partnership with Asia Marketing Federation, is delighted to present the prestigious “3rd World Marketing Forum.”
Customers willing to wait longer for delivery when they shop in store showroom vs. online
New research from the Indiana University Kelley School of Business finds renewed value in stores returning to an old concept — the store showroom — particularly when larger, big-ticket durable goods are involved.
The secret to enhancing consumer valuation and addressing the climate crisis at once: introduce circular take-back programs
Consumers value circular program products more because they evoke psychological ownership. Marketers and policymakers should consider this when implementing circular programs.
Power of the Pictogram: Rensselaer Researcher Finds That Sorted Graphics Make Consumers Feel Optimistic
Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily understandable ways.A team of researchers led by Rensselaer Polytechnic Institute’s Gaurav Jain, Ph.D.
New study shows which neighborhoods police spend most time patrolling
Using anonymized smartphone data from nearly 10,000 police officers in 21 large U.S. cities, research from Indiana University finds officers on patrol spend more time in predominantly Black and Hispanic neighborhoods.
When Rentals Go Wrong: Study Explores Sharing Economy and Ways to Boost Good Customer Behavior
The study is based on an extensive investigation of Rent the Runway and data from nearly 2,000 social media posts, 1,168 news media articles, Rent the Runway marketing materials, and interviews with bloggers and consumers.
Chula Emphasizes on the Effort to Drive the Thai Economy with Thai Soft Power Through Research and Innovation, Focusing on 2Ts for Cultural Empowerment
Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.
How much are you willing to pay for a product or service? It depends on your other options and the given context
Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers’ willingness to pay for a product or service.
You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study
Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can’t scroll past. And before you know it, you’re craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes. We’ve got one word for you: mukbang.
Customer Service Net Promoter Score (NPS) not all it’s cracked up to
For thousands of American businesses, including hundreds in the Fortune 1000, the Net Promoter Score (NPS) of customer loyalty is a magic number that all but guarantees future growth if it’s high enough. But a new study from University of Iowa researchers finds the number is not all that magical.
Tax partner matters more than accounting firm when doing a business’ taxes
Accounting firms like to advertise the array of services they offer to save clients money on their taxes, but a new study from the University of Iowa’s Tippie College of Business finds the firm and its services aren’t nearly as important as the tax partner leading the engagement team.
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.
Consumer Psychology Expert Discusses Barbie’s Brand Relevance
A New York Institute of Technology consumer psychology expert discusses Barbie’s brand relevance.
What do consumers love about loyalty cards? It’s not what you think.
Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they’re filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
New research from Christopher Bechler, assistant professor of marketing in The University of Notre Dame’s Mendoza College of Business, shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
GW Expert: How will AI change the future of shopping and searching?
This week, Microsoft co-founder Bill Gates said he sees the end of Google Search, Amazon and Shopify if artificial intelligence continues to evolve at its current pace. According to Quartz, Gates believes these tools will soon be outdated, as AI is…
UMD Smith Launching Doctor of Business Administration Program
A new Doctor of Business Administration Program is targeting working professionals with curriculum tracks in information systems and marketing.
Mathematical Model Based on Psychology Predicts Who Will Buy Trendy Products
A study centered around four groups shows that innovators look for new products and try them out first, regardless of what anyone else is doing. Early adopters, who look for new future successful products, try to get them early. They react to the value of the second derivative of cumulative sales when making decisions. The majority are interested in products quickly gaining popularity and are more likely to buy when the first derivative of cumulative sales is high. The laggards see only the total number of adopters, which is cumulative sales, as a convincing reason to buy.
How to protect consumers from deceptive comparison pricing
Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using “true normal prices” during a sale as a way to reduce deceptive pricing tricks.
Thinking About an Unconventional Spelling for Your New Product or Service? You May Want to Reconsider
Researchers from University of Notre Dame and The Ohio State University published a new Journal of Marketing study that examines how the use of unconventional spellings of a brand name impacts consumers’ inferences about and willingness to support the brand.
New Study: Black AI Bots Perceived As More Competent and Human Than White or Asian Bots (Video Explainer)
Black artificial intelligence chatbots were perceived as more competent and more human by consumers than White or Asian AI bots during a marketing simulation, according to a new study.
Virtual fitting rooms can be a double-edged sword
Virtual fitting rooms can cut down on returns and nudge hesitant online shoppers to click the checkout button. But findings from a recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive. The authors provide several recommendations based on their research.
Looking to boost revenue as an online retailer? Charge an upfront membership fee in exchange for unlimited free shipping
Researchers from NC State University and Texas A&M University published a new Journal of Marketing article that examines membership fee shipping programs and the effect on consumers’ purchase behaviors and company net revenue.
Unconventional spellings are a ‘Badd Choyce’ for brand names
While marketers seem to love creating new brand names by deliberately misspelling real words, a new study shows that consumers almost never like this tactic. In a series of studies, researchers found that consumers respond less positively in a variety of ways to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.”
Schools’ surge in marketing to attract pupils fuels inequalities globally, new research reveals
A pioneering global study has revealed how schools worldwide are using a raft of marketing techniques to attract higher performing pupils and climb the league tables.
Spending on Consumer Advertising for Top-Selling Prescription Drugs in U.S. Favors Those With Low Added Benefit
A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage points higher for drugs with low added benefit compared to drugs with high added benefit.
Chula Virtual Open House for 2023 International Graduate Programs
Join us at our Virtual Open House 2023 to learn more about our international graduate programs (Master’s and Doctoral Programs), the admissions process, and the benefits of studying at Chula.
Kristina Hendrix selected for new position of Vice President for Strategic Communications at The University of Alabama in Huntsville
The University of Alabama in Huntsville (UAH), a part of The University of Alabama System, has selected Kristina Hendrix to fill the newly created position of Vice President for Strategic Communications. UAH’s newest VP officially began her new role on Feb. 1. She reports directly to UAH President Charles L. Karr, and her focus will be on providing leadership for a comprehensive communications strategy for the University, as well as overseeing the management of the Office of Marketing and Communications. The appointment was approved by The University of Alabama System Board of Trustees Compensation Committee.
Relying on customer surveys alone may mask poor service
New research demonstrates perceptions of customer service do not always align with the actual service provided. Results from three studies found consumers belonging to underrepresented racial and ethnic groups rated poorer quality service less negatively compared to white consumers.
Chulalongkorn Business School in Collaboration with the Faculty of Medicine Siriraj Hospital, Mahidol University, for Excellence in Academics and Management
On Monday, January 9, 2023, at Meeting Room 2, 2nd Floor, Jaiyossompati Building 2, the Faculty of Commerce and Accountancy, Chulalongkorn University Assoc. Prof. Dr. Wilert Puriwat, Dean of Chulalongkorn Business School, and Prof. Dr. Apichat Asavamongkolkul, Dean of the Faculty of Medicine Siriraj Hospital, Mahidol University, signed an agreement for an academic collaboration between Chulalongkorn Business School and the Faculty of Medicine Siriraj Hospital, Mahidol University, to enhance excellence in academics and management.
Timing is everything: What’s the best time to ask for reviews
Researchers from University of Nevada Las Vegas, Shanghai Jiao Tong University, Arizona State University, and KAIST College of Business published a new Journal of Marketing article that examines when is the right time for businesses to send review reminders to customers.
Feeling too busy or stressed? ‘Tis the season to prioritize self-care
If you’re feeling especially busy this holiday season, new research shows now is the time to take a moment for yourself.
You’re never too busy for self-gifting, study finds
People who are feeling tense due to demands at work or home tend not to reward themselves with gifts, new research finds – even though a new product or visit to the spa might be exactly what they need.
UAlbany Faculty Experts Available to Discuss Black Friday, Holiday Stress
ALBANY, N.Y. (Nov. 22, 2022) — With inflation, the rising cost of energy, a potential recession and the ongoing war in Ukraine, there is much in the way of news that can compound the already stress-inducing holiday season in the…
Consumer behavior expert explains why fans spend thousands on Taylor Swift concert tickets
Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…
For Retailers, the Holiday Shopping Season Looks Lackluster
University of Maryland marketing expert Jie Zhang explains why retailers don’t have high hopes for bright sales numbers this holiday shopping season.
Breast Cancer Awareness Month showcases positives of informational marketing
As Breast Cancer Awareness month takes its stride, companies pushing initiatives on the topic are utilizing informational marketing techniques that not only raise awareness but could also build customer loyalty, according to a Virginia Tech expert. “A lot of people…
Score a discount on Amazon? You might’ve unwittingly paid more
New research published in the journal Marketing Science found that Amazon retailers are deceiving consumers with fake discounts when they have actually increased prices overnight.
Expert: How the Las Vegas Aces’ championship win changes the game for women & the entire sports industry
For decades, Las Vegas — a city world famous for sports betting — was one of the few U.S. metropolises without a professional sports team. That all changed in 2017 when the NHL’s Golden Knights took a gamble by setting up shop in Southern Nevada, soon followed by the WNBA’s Aces and NFL’s Raiders. Just a few short years later, the Aces have upped the ante on their “raise the stakes” tagline and became the first major professional sports team to win a championship for Las Vegas.
Is pumpkin spice basic? No, it’s economics, expert says
Pumpkin spice lattes are back on the menu – and a Virginia Tech economist says the sudden desire for pumpkin spice and apple cinnamon treats this time of year is a great example of how scarcity, and emotion, can drive…
LifeBridge Health Launches Mobile App for Patients
LifeBridge Health has launched a new comprehensive mobile app for patients and consumers. Now available for download for iPhone and Android phone users, LifeBridge Health Mobile offers convenient and immediate access to the health system’s services such the physician directory, patient portal and online scheduling. LifeBridge Health Mobile is just one piece of the health system’s overall strategy to improve the digital patient experience.
Smartphones push consumers to prefer unique, tailored products
Using our smartphone — but not a borrowed phone — makes us more likely to choose products tailored to our style.
How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.