UNLV Experts Available: Super Bowl 2024

The Super Bowl: It’s annually one of the nation’s most-watched television broadcasts. And this year it’s happening in what’s perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.

The 3rd World Marketing Forum “The New Marketingverse: Meta Mitri Meetang.”

Marketing Association of Thailand, in partnership with Asia Marketing Federation, is delighted to present the prestigious “3rd World Marketing Forum.”

Power of the Pictogram: Rensselaer Researcher Finds That Sorted Graphics Make Consumers Feel Optimistic

Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily understandable ways.A team of researchers led by Rensselaer Polytechnic Institute’s Gaurav Jain, Ph.D.

Chula Emphasizes on the Effort to Drive the Thai Economy with Thai Soft Power Through Research and Innovation, Focusing on 2Ts for Cultural Empowerment

Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.

You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study

Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can’t scroll past. And before you know it, you’re craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes.  We’ve got one word for you: mukbang.

Tax partner matters more than accounting firm when doing a business’ taxes

Accounting firms like to advertise the array of services they offer to save clients money on their taxes, but a new study from the University of Iowa’s Tippie College of Business finds the firm and its services aren’t nearly as important as the tax partner leading the engagement team.

Mathematical Model Based on Psychology Predicts Who Will Buy Trendy Products

A study centered around four groups shows that innovators look for new products and try them out first, regardless of what anyone else is doing. Early adopters, who look for new future successful products, try to get them early. They react to the value of the second derivative of cumulative sales when making decisions. The majority are interested in products quickly gaining popularity and are more likely to buy when the first derivative of cumulative sales is high. The laggards see only the total number of adopters, which is cumulative sales, as a convincing reason to buy.

Virtual fitting rooms can be a double-edged sword

Virtual fitting rooms can cut down on returns and nudge hesitant online shoppers to click the checkout button. But findings from a recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive. The authors provide several recommendations based on their research.

Unconventional spellings are a ‘Badd Choyce’ for brand names

While marketers seem to love creating new brand names by deliberately misspelling real words, a new study shows that consumers almost never like this tactic. In a series of studies, researchers found that consumers respond less positively in a variety of ways to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.”

Chula Virtual Open House for 2023 International Graduate Programs

Join us at our Virtual Open House 2023 to learn more about our international graduate programs (Master’s and Doctoral Programs), the admissions process, and the benefits of studying at Chula.

Kristina Hendrix selected for new position of Vice President for Strategic Communications at The University of Alabama in Huntsville

The University of Alabama in Huntsville (UAH), a part of The University of Alabama System, has selected Kristina Hendrix to fill the newly created position of Vice President for Strategic Communications. UAH’s newest VP officially began her new role on Feb. 1. She reports directly to UAH President Charles L. Karr, and her focus will be on providing leadership for a comprehensive communications strategy for the University, as well as overseeing the management of the Office of Marketing and Communications. The appointment was approved by The University of Alabama System Board of Trustees Compensation Committee.

Chulalongkorn Business School in Collaboration with the Faculty of Medicine Siriraj Hospital, Mahidol University, for Excellence in Academics and Management

On Monday, January 9, 2023, at Meeting Room 2, 2nd Floor, Jaiyossompati Building 2, the Faculty of Commerce and Accountancy, Chulalongkorn University Assoc. Prof. Dr. Wilert Puriwat, Dean of Chulalongkorn Business School, and Prof. Dr. Apichat Asavamongkolkul, Dean of the Faculty of Medicine Siriraj Hospital, Mahidol University, signed an agreement for an academic collaboration between Chulalongkorn Business School and the Faculty of Medicine Siriraj Hospital, Mahidol University, to enhance excellence in academics and management.

Consumer behavior expert explains why fans spend thousands on Taylor Swift concert tickets

Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…

Expert: How the Las Vegas Aces’ championship win changes the game for women & the entire sports industry

For decades, Las Vegas — a city world famous for sports betting — was one of the few U.S. metropolises without a professional sports team. That all changed in 2017 when the NHL’s Golden Knights took a gamble by setting up shop in Southern Nevada, soon followed by the WNBA’s Aces and NFL’s Raiders. Just a few short years later, the Aces have upped the ante on their “raise the stakes” tagline and became the first major professional sports team to win a championship for Las Vegas.

LifeBridge Health Launches Mobile App for Patients

LifeBridge Health has launched a new comprehensive mobile app for patients and consumers. Now available for download for iPhone and Android phone users, LifeBridge Health Mobile offers convenient and immediate access to the health system’s services such the physician directory, patient portal and online scheduling. LifeBridge Health Mobile is just one piece of the health system’s overall strategy to improve the digital patient experience.

How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up

Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.

Linking diversity at performing arts nonprofits with marketing, funding, location

Researchers tracked changes in the racial makeup and income levels of customers at two dozen nonprofit performing arts organizations over seven years. They then investigated how marketing and other factors, like location and funders, impacted what they define as customer diversity, equity and inclusion (DEI).

What emojis, emoticons and ¯\_(ツ)_/¯ add to online business communication

Andrea Luangrath studies emojis, emoticons, and other nonverbal types of speech expressed in online communications. These forms of communication, called textual paralanguage, also include stretched out words (“riiiiiiiiiight”), exaggerated punctuation (“!!!!!!!!!”), auditory sounds (“meh”), and this guy ¯\_(ツ)_/¯. Her research…