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UrduA new study finds consumers are more willing to accept slower delivery from retailers when ordering products online if the retailers agree to donate to a charitable cause.
Tag: Marketing
Partner or servant? The influence of robot role positioning on consumers’ brand evaluations
Abstract Despite the increasing use of robots in marketing to improve consumers’ perceptions of brand image, relatively little is known about how the positioning of robots (i.e., as either partners or servants) influences consumer evaluations of brands employing service robots.…
Do Customers Perceive AI-Written Communications as Less Authentic?
OLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York…
Do Customers Perceive AI-Written Communications as Less Authentic?
How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
Alarming Surge: Global Crisis of Childhood Overweight and Obesity
Since 1990, childhood obesity has nearly doubled globally, with the U.S. at the forefront. In Southern Europe, 10-15% of children are obese, while Asia has nearly half of all overweight kids under 5. Nearly 70% of the average U.S. child’s diet consists of ultra-processed foods, which are increasingly consumed by children under 24 months, raising obesity risks and reducing immunological protection. Addressing pediatric obesity requires a multifaceted approach from tackling the influence of social media and advertising on children’s food choices to increasing physical activity.
How cheerful is that water bottle?
New research from the University of Georgia Terry College of Business shows consumers use “happier” words to search for products when they are in a good mood. Researchers have connected those positive search terms with an increased likelihood of clicking on search engine ads.
Bought too much toilet paper before that winter storm? Here’s why
Why do so many consumers purchase far more than they need during weather emergencies, causing stores to run out of products before everyone has a chance to stock up? Cony Ho, an assistant professor of marketing and business analytics at Northern Arizona University, recently led a series of five studies to find out why—and to find a solution to the problem.
That Online Discount Code From Your Favorite Influencer for “Miracle” Mushrooms or Vitamins Isn’t Your Key to Health
Rutgers professor warns that online personalities may tout unproven health claims of products and services as well as contradict standards of care
The thousand faces of beauty: How credible storytelling unlocks disability representation in inclusive luxury fashion branding
Abstract The increasing popularity of inclusive marketing as part of the broader strategies of brand activism, linked to the diversity, equity and inclusion (DEI) movement, is creating new opportunities for luxury fashion brands to signal their responsibility and openness when…
Sasin Action Learning: “Kung Bang Kachao: Developing Product and Pricing Strategies Concerning ESG and Circular Economy”
Sasin MBA students in the “Pricing Strategies in the Era of Sustainability and Digital Transformation” class, led by Assistant Professor Yupin Patarapongsant, had an excellent opportunity to immerse themselves in two fascinating eco-friendly experiences in Kung Bang Kachao, Samut Prakan.
Cultural bridges in Business: Critical review and future directions in cross-cultural B2B relationships
Abstract With the coming of age of business‐to‐business (B2B) marketing in the last three decades, the influence of culture on cross-cultural B2B relationships has received considerable attention in the academic literature in recent years. Despite the efforts, the research domain…
Partner or servant? The influence of robot role positioning on consumers’ brand evaluations ☆
Abstract Despite the increasing use of robots in marketing to improve consumers’ perceptions of brand image, relatively little is known about how the positioning of robots (i.e., as either partners or servants) influences consumer evaluations of brands employing service robots.…
Filling out an NCAA Tournament bracket? Research points to how and why we make our picks
Jackie Silverman, assistant professor of marketing at the University of Delaware, co-authored a study in Management Science that could offer potential insights into how and when we fill out NCAA Tournament brackets. In the study, she found people are more risk seeking (more…
Method to the Madness: FSU faculty available to comment on sports psychology, team dynamics for NCAA basketball tournament
In the pressure cooker that is March Madness, some teams collapse and others thrive. Players and coaches who compete every year for that one shining moment strive to understand what makes that important difference. The first round of the men’s…
Michigan Ross Professor Explores Multinational Brand Building Challenges in Developed Markets
Chinese e-commerce firm Temu sparked controversy in the United States with its Super Bowl ad titled “Spending like a billionaire,” which attracted a spate of criticism for reasons ranging from cultural insensitivity to general confusion.
Chulalongkorn Business School Takes Student Development to a New Level, Launching the HIT PROGRAM, in Partnership with Hakuhodo Thailand
Chulalongkorn Business School (CBS), in collaboration with Hakuhodo International (Thailand) Co., Ltd., has developed the “HIT PROGRAM” as a course for CBS 4th-year students in the academic year 2023 to equip them with professional skills, encourage self-discovery, and inspire them to work in the fields that are suitable for them.
Generating ‘buzz’ about new products can influence their success
The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.
NJIT Marketing Experts Measure Brain Waves and Skin Current to Predict Emotions
Machines still can’t think, but now they can validate your feelings, based on new research from New Jersey Institute of Technology Assistant Professor Jorge Fresneda.
UNLV Experts Available: Super Bowl 2024
The Super Bowl: It’s annually one of the nation’s most-watched television broadcasts. And this year it’s happening in what’s perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.
The 3rd World Marketing Forum “The New Marketingverse: Meta Mitri Meetang.”
Marketing Association of Thailand, in partnership with Asia Marketing Federation, is delighted to present the prestigious “3rd World Marketing Forum.”
Customers willing to wait longer for delivery when they shop in store showroom vs. online
New research from the Indiana University Kelley School of Business finds renewed value in stores returning to an old concept — the store showroom — particularly when larger, big-ticket durable goods are involved.
The secret to enhancing consumer valuation and addressing the climate crisis at once: introduce circular take-back programs
Consumers value circular program products more because they evoke psychological ownership. Marketers and policymakers should consider this when implementing circular programs.
Power of the Pictogram: Rensselaer Researcher Finds That Sorted Graphics Make Consumers Feel Optimistic
Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily understandable ways.A team of researchers led by Rensselaer Polytechnic Institute’s Gaurav Jain, Ph.D.
New study shows which neighborhoods police spend most time patrolling
Using anonymized smartphone data from nearly 10,000 police officers in 21 large U.S. cities, research from Indiana University finds officers on patrol spend more time in predominantly Black and Hispanic neighborhoods.
When Rentals Go Wrong: Study Explores Sharing Economy and Ways to Boost Good Customer Behavior
The study is based on an extensive investigation of Rent the Runway and data from nearly 2,000 social media posts, 1,168 news media articles, Rent the Runway marketing materials, and interviews with bloggers and consumers.
Chula Emphasizes on the Effort to Drive the Thai Economy with Thai Soft Power Through Research and Innovation, Focusing on 2Ts for Cultural Empowerment
Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.
How much are you willing to pay for a product or service? It depends on your other options and the given context
Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers’ willingness to pay for a product or service.
You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study
Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can’t scroll past. And before you know it, you’re craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes. We’ve got one word for you: mukbang.
Customer Service Net Promoter Score (NPS) not all it’s cracked up to
For thousands of American businesses, including hundreds in the Fortune 1000, the Net Promoter Score (NPS) of customer loyalty is a magic number that all but guarantees future growth if it’s high enough. But a new study from University of Iowa researchers finds the number is not all that magical.
Tax partner matters more than accounting firm when doing a business’ taxes
Accounting firms like to advertise the array of services they offer to save clients money on their taxes, but a new study from the University of Iowa’s Tippie College of Business finds the firm and its services aren’t nearly as important as the tax partner leading the engagement team.
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.
Consumer Psychology Expert Discusses Barbie’s Brand Relevance
A New York Institute of Technology consumer psychology expert discusses Barbie’s brand relevance.
What do consumers love about loyalty cards? It’s not what you think.
Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they’re filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
New research from Christopher Bechler, assistant professor of marketing in The University of Notre Dame’s Mendoza College of Business, shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
GW Expert: How will AI change the future of shopping and searching?
This week, Microsoft co-founder Bill Gates said he sees the end of Google Search, Amazon and Shopify if artificial intelligence continues to evolve at its current pace. According to Quartz, Gates believes these tools will soon be outdated, as AI is…
UMD Smith Launching Doctor of Business Administration Program
A new Doctor of Business Administration Program is targeting working professionals with curriculum tracks in information systems and marketing.
Mathematical Model Based on Psychology Predicts Who Will Buy Trendy Products
A study centered around four groups shows that innovators look for new products and try them out first, regardless of what anyone else is doing. Early adopters, who look for new future successful products, try to get them early. They react to the value of the second derivative of cumulative sales when making decisions. The majority are interested in products quickly gaining popularity and are more likely to buy when the first derivative of cumulative sales is high. The laggards see only the total number of adopters, which is cumulative sales, as a convincing reason to buy.
How to protect consumers from deceptive comparison pricing
Researchers from Duke University, University of Notre Dame, and Microsoft published a new Journal of Marketing article that examines using “true normal prices” during a sale as a way to reduce deceptive pricing tricks.
Thinking About an Unconventional Spelling for Your New Product or Service? You May Want to Reconsider
Researchers from University of Notre Dame and The Ohio State University published a new Journal of Marketing study that examines how the use of unconventional spellings of a brand name impacts consumers’ inferences about and willingness to support the brand.
New Study: Black AI Bots Perceived As More Competent and Human Than White or Asian Bots (Video Explainer)
Black artificial intelligence chatbots were perceived as more competent and more human by consumers than White or Asian AI bots during a marketing simulation, according to a new study.
Virtual fitting rooms can be a double-edged sword
Virtual fitting rooms can cut down on returns and nudge hesitant online shoppers to click the checkout button. But findings from a recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive. The authors provide several recommendations based on their research.
Looking to boost revenue as an online retailer? Charge an upfront membership fee in exchange for unlimited free shipping
Researchers from NC State University and Texas A&M University published a new Journal of Marketing article that examines membership fee shipping programs and the effect on consumers’ purchase behaviors and company net revenue.
Unconventional spellings are a ‘Badd Choyce’ for brand names
While marketers seem to love creating new brand names by deliberately misspelling real words, a new study shows that consumers almost never like this tactic. In a series of studies, researchers found that consumers respond less positively in a variety of ways to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.”
Schools’ surge in marketing to attract pupils fuels inequalities globally, new research reveals
A pioneering global study has revealed how schools worldwide are using a raft of marketing techniques to attract higher performing pupils and climb the league tables.
Spending on Consumer Advertising for Top-Selling Prescription Drugs in U.S. Favors Those With Low Added Benefit
A new study led by researchers at the Johns Hopkins Bloomberg School of Public Health found that the share of promotional spending allocated to consumer advertising was on average 14.3 percentage points higher for drugs with low added benefit compared to drugs with high added benefit.
Chula Virtual Open House for 2023 International Graduate Programs
Join us at our Virtual Open House 2023 to learn more about our international graduate programs (Master’s and Doctoral Programs), the admissions process, and the benefits of studying at Chula.
Kristina Hendrix selected for new position of Vice President for Strategic Communications at The University of Alabama in Huntsville
The University of Alabama in Huntsville (UAH), a part of The University of Alabama System, has selected Kristina Hendrix to fill the newly created position of Vice President for Strategic Communications. UAH’s newest VP officially began her new role on Feb. 1. She reports directly to UAH President Charles L. Karr, and her focus will be on providing leadership for a comprehensive communications strategy for the University, as well as overseeing the management of the Office of Marketing and Communications. The appointment was approved by The University of Alabama System Board of Trustees Compensation Committee.
Relying on customer surveys alone may mask poor service
New research demonstrates perceptions of customer service do not always align with the actual service provided. Results from three studies found consumers belonging to underrepresented racial and ethnic groups rated poorer quality service less negatively compared to white consumers.
Chulalongkorn Business School in Collaboration with the Faculty of Medicine Siriraj Hospital, Mahidol University, for Excellence in Academics and Management
On Monday, January 9, 2023, at Meeting Room 2, 2nd Floor, Jaiyossompati Building 2, the Faculty of Commerce and Accountancy, Chulalongkorn University Assoc. Prof. Dr. Wilert Puriwat, Dean of Chulalongkorn Business School, and Prof. Dr. Apichat Asavamongkolkul, Dean of the Faculty of Medicine Siriraj Hospital, Mahidol University, signed an agreement for an academic collaboration between Chulalongkorn Business School and the Faculty of Medicine Siriraj Hospital, Mahidol University, to enhance excellence in academics and management.
Timing is everything: What’s the best time to ask for reviews
Researchers from University of Nevada Las Vegas, Shanghai Jiao Tong University, Arizona State University, and KAIST College of Business published a new Journal of Marketing article that examines when is the right time for businesses to send review reminders to customers.