Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.
New research offers how cannabis can replace the “bad” associations to draw more attention to policymakers and consumers. This research is from Ashlee Humphreys, associate professor of marketing at Kellogg School of Management, and her colleagues in the Journal of Consumer…
A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found – but only when Black hosts adopted it.
Chula marketing expert suggests marketing tips for SMEs’ success in food delivery — know your strengths, know your customers, and use eye-catching food images as appealing as the food taste.
Researchers from Vienna University of Economics and Business and Cornell University published a new paper in the Journal of Marketing that examines how marketers can cater to consumers’ need to feel grounded by offering products that connect to place, people, and past.
A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.
Instagram users who detect self-promotion or corporate marketing in a post embracing the body positivity movement may be turned off by that dual messaging, new research suggests.
New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.
The new CDC guidelines may help businesses – especially restaurants and bars – if customers feel safer with the new recommendations, according to Olin Business School’s Raphael Thomadsen and Song Yao.
A world first study from the University of South Australia and the University of Technology Sydney, shows just how important local foods can be for domestic tourism, as the findings show how food can potentially increase visits to local areas by tenfold.
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.”
For many people in the world today, life is now divided clearly into two eras: before and after COVID-19. This epochal demarcation will shift how people buy and consume goods.
Against the landscape of the COVID-19 pandemic and racial justice movements, Super Bowl LV commercials may take a more serious tone this Sunday with advertising that seeks to meet the moment. At the same time, many large brands like Coca-Cola,…
New research from Notre Dame shows marketers can help entrepreneurs in emerging markets grow their businesses, which in turn helps them to improve lives, sustain livelihoods, enhance overall living standards and strengthen societies.
Even before COVID-19 and resulting shutdowns created gridlock for some global supply chains, the assortment at many neighborhood supermarkets was dwindling. The cause was not a lack of supply, though, but rather a lack of demand created by a widening income gap in the U.S.
Thinking of health as an essential part of identity encourages healthier behaviors, including adherence to physical distancing and mask guidelines during the COVID-19 pandemic, according to newly published research. The results of the study also highlighted differences in how political views influence response to public health messages.
The University of Chicago Medicine launched a new brand marketing campaign that highlights the academic health system’s commitment to advancing healthcare and its relentless quest to finding answers to the most difficult medical problems that patients face.
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
A Cornell University scientist is leading a multi-institution team that’s helping turn diverse and ancient grains into staple foods throughout the Northeast and Midwest, thanks to a three-year, $2 million grant from the U.S. Department of Agriculture (USDA).
A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.
Joël Le Bon, a Johns Hopkins Carey Business School associate professor and co-founder of the school’s Science of Digital Business Development Initiative, looks at the immense impact of the COVID-19 crisis on the world of digital business.
Speakers from the Humane Society of the United States (HSUS), Informed Sustainability Consulting, and Meatless Monday will explore how plant-based menu items can assist food service dining operations during these challenging times.
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
As the burgeoning esports industry continues to explode, it opens new professional opportunities for graduates—from business and marketing to video production. Embracing this, the CSU has begun incorporating esports into student life and academics.
UCLA Health initiative to unite Los Angeles with four key goals: raise the collective civic spirit, encourage responsible behaviors like maintaining good health, acknowledge the hardships that COVID-19 has presented and show gratitude to local MVPs and heroes.
Consumers are clearing store shelves. Some observers call it “panic buying.” But a Johns Hopkins University expert on consumer behavior, while acknowledging that panic is an element of the phenomenon, says stockpiling can be seen as a rational approach to shopping during a pandemic.
Jon Quinn, lecturer in marketing at the Indiana University Kelley School of Business, who has served in senior marketing positions in the financial and food services industries, explains why many Americans — in response to concerns over COVID-19 — may…
SS+K and Mediassociates announced after months-long search
University of Virginia Darden School of Business features Professor Luca Cian
UNLV history professor Elizabeth Nelson separates facts about the effects of marketing, consumerism, and social media on the holiday’s evolution from fiction about love’s golden age.
Publicly sharing a goal may help you persist after hitting a failure, but only if you care about what others think of you, according to new research from Binghamton University, State University of New York.
Memorial Sloan Kettering Cancer Center has appointed Roxanne Taylor as Chief Marketing and Communications Officer, effective February 3. In this role, Ms. Taylor will be responsible for shaping and enhancing the MSK brand and will be accountable for building the long-term equity of the brand with all stakeholders.
Home entertainment has transformed. In a matter of years, we’ve gone from rabbit ears on the television to — come the November debut of Disney Plus — mouse ears on streaming media. What does that mean for Netflix and other competitors? What will the future bring for these companies and consumers?
The American Association of Endodontists continues to make great strides forward when it comes to creativity and communications excellence. The AAE is proud to announce it has received 27 MarCom Awards — its most awards in a single year to date — recognizing outstanding achievement by creative professionals involved in the concept, design and production of marketing and communication materials.
Research is the first to outline universal strategies for large companies to grow market share
“Fake news” stories targeting corporations may be obnoxious, but a new study finds that they likely pose little threat to well-established brands.
China’s marketing landscape is a different machine than Western companies may be accustomed to. How a country evolves impacts consumer habits — which, in turn, should impact marketing practice. Western multinational firms seeking to expand need to shift their strategies — and might find they can apply some lessons to other markets.
A new study finds that the used video game market could benefit game manufacturers because it enables buyers of new games to look forward to eventually reselling the discs.
Wine Communicators of Australia (WCA) and the Adelaide Business School at the University of Adelaide are set to launch a national wine industry mentor program to boost the career trajectory of the next generation of wine communicators. The program will benefit people who will take a leading role promoting Australia’s wine industry in their public relations, marketing and communications careers.