Consumer behavior expert explains why fans spend thousands on Taylor Swift concert tickets

Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…

Expert: How the Las Vegas Aces’ championship win changes the game for women & the entire sports industry

For decades, Las Vegas — a city world famous for sports betting — was one of the few U.S. metropolises without a professional sports team. That all changed in 2017 when the NHL’s Golden Knights took a gamble by setting up shop in Southern Nevada, soon followed by the WNBA’s Aces and NFL’s Raiders. Just a few short years later, the Aces have upped the ante on their “raise the stakes” tagline and became the first major professional sports team to win a championship for Las Vegas.

LifeBridge Health Launches Mobile App for Patients

LifeBridge Health has launched a new comprehensive mobile app for patients and consumers. Now available for download for iPhone and Android phone users, LifeBridge Health Mobile offers convenient and immediate access to the health system’s services such the physician directory, patient portal and online scheduling. LifeBridge Health Mobile is just one piece of the health system’s overall strategy to improve the digital patient experience.

How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up

Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.

Linking diversity at performing arts nonprofits with marketing, funding, location

Researchers tracked changes in the racial makeup and income levels of customers at two dozen nonprofit performing arts organizations over seven years. They then investigated how marketing and other factors, like location and funders, impacted what they define as customer diversity, equity and inclusion (DEI).

What emojis, emoticons and ¯\_(ツ)_/¯ add to online business communication

Andrea Luangrath studies emojis, emoticons, and other nonverbal types of speech expressed in online communications. These forms of communication, called textual paralanguage, also include stretched out words (“riiiiiiiiiight”), exaggerated punctuation (“!!!!!!!!!”), auditory sounds (“meh”), and this guy ¯\_(ツ)_/¯. Her research…

In franchising, playing tough early may support long-term benefits

To protect their brand or uphold uniformity, franchisors sometimes terminate contracts with franchisees. A new study found profitability decreased right after termination but essentially bounced back in two years. The researchers also discovered young, rapidly growing chains benefited more from ending contracts with wayward franchisees compared to mature, slow growing chains.

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.

Countermarketing based on anti-smoking campaigns reduces buying of sugary ‘fruit’ drinks for children

Public health messages such as in the image (associated with this release) — designed to reduce parents’ purchases of sugar-sweetened beverages marketed as fruit drinks for children — convinced a significant percentage of parents to avoid those drinks, according to a study by researchers at the University of Washington and the University of Pennsylvania.

Chula Marketing Guru Cautioned Entrepreneurs Against “3Ps of Business Taboos” to Survive the Fourth Wave of COVID-19

Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.

Graphic Warning Labels on Cigarette Packaging Changes Perceptions

A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.

Health and Socializing: Why People Use Mixed-Reality Sports Tech

New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.

Making health a central part of identity may improve mask compliance, other healthy behaviors

Thinking of health as an essential part of identity encourages healthier behaviors, including adherence to physical distancing and mask guidelines during the COVID-19 pandemic, according to newly published research. The results of the study also highlighted differences in how political views influence response to public health messages.

Airing commercials after political ads actually helps sell nonpolitical products

About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.