Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years

Who are the big brands who win big with their Super Bowl commercials? Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University’s Hankamer School of Business, says the key for companies break through the noise and make a lasting impression on viewers is empowered storytelling.

FSU experts ready to field questions, offer commentary on Super Bowl LVII

By: Mark Blackwell Thomas | Published: January 30, 2023 | 4:15 pm | SHARE: With the Philadelphia Eagles and Kansas City Chiefs victorious in their National Football League conference championship games Sunday, the two teams are now set to face off in the biggest spectacle in American sport — the Super Bowl. Now in its 57th year, the Super Bowl has evolved from a championship football game into a cultural touchstone, reflecting the defining moods and tastes of consumers in the United States and beyond.

Sure Bet: UNLV Expert on the Past, Present, and Future of Legalized Sports Wagering

For many fans, sports betting is most associated with the glare of television screens broadcasting every sporting event imaginable in a glitzy casino in Las Vegas — for decades, one of the only places in the U.S. where spectators could legally place wagers. But today, we’re not alone: Since 2018, federal law changes have prompted 36 states to join Nevada in legalizing bets on some of America’s favorite pastimes, and another three could get in the game this year.