Digital, Doritos & the Taylor Swift Effect: What to expect from this year’s Super Bowl commercials

As the Super Bowl approaches, the buzz isn’t just about a rematch between the Kansas City Chiefs and the Philadelphia Eagles or Kendrick Lamar at halftime. For many viewers, it’s about the commercials. Virginia Tech marketing and brand management expert Donna Wertalik provides insights into the strategies behind the ads. “There is a lot of work and money behind those converted spots, generating a rare marketing opportunity for brands,” says Wertalik.

Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years

Who are the big brands who win big with their Super Bowl commercials? Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University’s Hankamer School of Business, says the key for companies break through the noise and make a lasting impression on viewers is empowered storytelling.