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26 Apr, 2024

Junk food ads trigger positive emotions, healthy foods not so much

April 25, 2023 sarah JonasResearch Results

You might not care about the fast-food commercial shots of juicy burgers or creamy milkshakes, but they might change your beliefs about these items, whereas shots of fresh salads and berries might not, according to a new study.

Countdown To the Big Game: Dr. Tyrha’s Top Five Super Bowl Commercials for the Past Five Years

February 3, 2023 sarah JonasFeature Expert

Who are the big brands who win big with their Super Bowl commercials? Advertising executive and multicultural media expert Tyrha M. Lindsey-Warren, Ph.D., clinical assistant professor of marketing at Baylor University’s Hankamer School of Business, says the key for companies break through the noise and make a lasting impression on viewers is empowered storytelling.