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UrduThe Super Bowl: It’s annually one of the nation’s most-watched television broadcasts. And this year it’s happening in what’s perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.
Tag: Sports Marketing
Student’s Award-Winning Research Could Influence Future of Sports Marketing
Alicia Romano combined her passions for sports, research and teaching in the University of Northern Colorado’s Sport and Exercise Science Ph.D. program. One of the highlights of her UNC education was her research “Consumers’ Visual Attention and Explicit Memory of Sponsorships: An Eye-Tracking Investigation at the 2021 U.S. Olympic Swim Trials.”
Business Lessons From the Proposed, Quickly Scrapped Super League in European Soccer
A Super League in European soccer was an idea that was appealing to clubs because of the potential payout, but it ultimately lacked a major part of the equation – the fans, says Maryland Smith marketing professor Henry C. Boyd III.