Super Bowl Ads Critique: Maryland Smith Experts Available
Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique
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A Pandemic Playbook for Super Bowl Advertisers
With Super Bowl 55 less than two weeks away, marketers are geared up for this year’s batch of advertisements. But after a tumultuous year, what’s the right tone for advertisers to strike? Maryland Smith’s Henry C. Boyd III has an idea.
Read moreThe Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available
Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School
Read moreElection Experts at Maryland Smith on Stock Market and Regulatory Policy Implications and Campaign Strategy Effects
The following faculty experts at the University of Maryland’s Robert H. Smith School of Business are available during and after
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Keys to an Effective Washington Redskins Rebranding
Marketing professor and consumer behavior expert Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School of Business is
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