We are constantly surrounded by screens that offer us information on the weather, current events or the latest offers from the corner shop. Yet most displays are updated manually, if at all. Researchers at Aalto University and the Finnish Center for Artificial Intelligence FCAI have developed a new, simpler way to choose and arrange public display content so that it really catches people’s attention.
Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. In a new Cornell University study researchers show that advertising is one of the most noteworthy influences behind retail stock investing.
A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.
Instagram users who detect self-promotion or corporate marketing in a post embracing the body positivity movement may be turned off by that dual messaging, new research suggests.
As the global race for COVID-19 vaccination continues, new research from the University of South Australia shows that the uptake of vaccines could be vastly improved if approved vaccine brands received more positive promotion and media coverage.
Against the landscape of the COVID-19 pandemic and racial justice movements, Super Bowl LV commercials may take a more serious tone this Sunday with advertising that seeks to meet the moment. At the same time, many large brands like Coca-Cola,…
With Super Bowl 55 less than two weeks away, marketers are geared up for this year’s batch of advertisements. But after a tumultuous year, what’s the right tone for advertisers to strike? Maryland Smith’s Henry C. Boyd III has an idea.
Word-of-mouth is seen as free advertising, but researchers from Maryland Smith and the University of Chile say it can be a sign to spend more on advertising.
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.
New research from the Indiana University Kelley School of Business found that when a company is in bankruptcy, its advertising and research and development investments can cut both ways. They increase the odds of surviving for some bankrupt companies and decrease the odds for others.
Exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking, finds a new analysis led by NYU School of Global Public Health and NYU Grossman School of Medicine. The study, which appears in a special supplement of the Journal of Studies on Alcohol and Drugs funded by the National Institute on Alcohol Abuse and Alcoholism, uses a framework developed to show causality between tobacco advertising and youth smoking and applies it to alcohol advertising.
UNLV history professor Elizabeth Nelson separates facts about the effects of marketing, consumerism, and social media on the holiday’s evolution from fiction about love’s golden age.
How teens’ brains respond to TV commercials for fast food can predict what they are going to eat for dinner, according to new University of Michigan research.
Memorial Sloan Kettering Cancer Center has appointed Roxanne Taylor as Chief Marketing and Communications Officer, effective February 3. In this role, Ms. Taylor will be responsible for shaping and enhancing the MSK brand and will be accountable for building the long-term equity of the brand with all stakeholders.
Nearly 80% of kids age 4-10 regularly watch “unboxing videos” in which people, often children, open new presents online. The more they watch, the more likely they are to beg their parents for toys and throw a fit when the answer is no. Researchers are calling for more regulation and urging parents to talk to their kids about them.