Researchers predict viewer interest, not just attention, in public screen content

We are constantly surrounded by screens that offer us information on the weather, current events or the latest offers from the corner shop. Yet most displays are updated manually, if at all. Researchers at Aalto University and the Finnish Center for Artificial Intelligence FCAI have developed a new, simpler way to choose and arrange public display content so that it really catches people’s attention.

Graphic Warning Labels on Cigarette Packaging Changes Perceptions

A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.

Airing commercials after political ads actually helps sell nonpolitical products

About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.

Just as Tobacco Advertising Causes Teen Smoking, Exposure to Alcohol Ads Causes Teens to Drink

Exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking, finds a new analysis led by NYU School of Global Public Health and NYU Grossman School of Medicine. The study, which appears in a special supplement of the Journal of Studies on Alcohol and Drugs funded by the National Institute on Alcohol Abuse and Alcoholism, uses a framework developed to show causality between tobacco advertising and youth smoking and applies it to alcohol advertising.

Memorial Sloan Kettering Appoints Roxanne Taylor as Chief Marketing and Communications Officer

Memorial Sloan Kettering Cancer Center has appointed Roxanne Taylor as Chief Marketing and Communications Officer, effective February 3. In this role, Ms. Taylor will be responsible for shaping and enhancing the MSK brand and will be accountable for building the long-term equity of the brand with all stakeholders.

No surprise here! Unboxing videos fueling tantrums, breeding consumerism

Nearly 80% of kids age 4-10 regularly watch “unboxing videos” in which people, often children, open new presents online. The more they watch, the more likely they are to beg their parents for toys and throw a fit when the answer is no. Researchers are calling for more regulation and urging parents to talk to their kids about them.