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UrduThe way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.
Tag: Advertising
UNLV Experts Available: Super Bowl 2024
The Super Bowl: It’s annually one of the nation’s most-watched television broadcasts. And this year it’s happening in what’s perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.
Social media giants send mixed signals on muscle-building supplements content
While social media platforms have strict policies on illegal muscle-building drugs, the policies around legal muscle-building dietary supplements vary
AI recommendation vs. user subscription: analyzing in-feed digital advertising performance on platforms like Twitter, Google News, and TikTok
Researchers from Lehigh University, University of Hong Kong, and Wuhan University published a new Journal of Marketing article that examines in-feed advertising’s performance across subscription versus AI recommended news feeds.
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.
FSU experts ready to field questions, offer commentary on Super Bowl LVII
By: Mark Blackwell Thomas | Published: January 30, 2023 | 4:15 pm | SHARE: With the Philadelphia Eagles and Kansas City Chiefs victorious in their National Football League conference championship games Sunday, the two teams are now set to face off in the biggest spectacle in American sport — the Super Bowl. Now in its 57th year, the Super Bowl has evolved from a championship football game into a cultural touchstone, reflecting the defining moods and tastes of consumers in the United States and beyond.
Think before you design your brand’s logo: How marketers can capitalize on the power of perception to influence beliefs about brand performance
Researchers from Oklahoma State University and University of Florida published a new Journal of Marketing article explaining how marketers can capitalize on the power of perception through the structure of visual communications to influence beliefs about brand performance, which ultimately influences product interest and choice.
Later brand reveal in advertisements leads to better sales
When it comes to product advertisements, consumers like a bit of mystery.
Score a discount on Amazon? You might’ve unwittingly paid more
New research published in the journal Marketing Science found that Amazon retailers are deceiving consumers with fake discounts when they have actually increased prices overnight.
Expert: How the Las Vegas Aces’ championship win changes the game for women & the entire sports industry
For decades, Las Vegas — a city world famous for sports betting — was one of the few U.S. metropolises without a professional sports team. That all changed in 2017 when the NHL’s Golden Knights took a gamble by setting up shop in Southern Nevada, soon followed by the WNBA’s Aces and NFL’s Raiders. Just a few short years later, the Aces have upped the ante on their “raise the stakes” tagline and became the first major professional sports team to win a championship for Las Vegas.
The inventors may be long dead, but consumers still crave their essence
Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it’s a product’s essence, an abstract, unobservable quality that makes a thing what it is in the consumer’s eye. The funny thing is, essence doesn’t exist.
Study shows how new fathers respond to “Dadvertising”
The nurturing ad elicited more positive feelings, perceptions of the dad and attitudes toward ad and brand. However, the researchers were surprised that results also showed that higher levels of anxiety around fatherhood produced fewer positive emotions in response to the dadvertisement and produced greater perceptions that the dad in the ad was weak.
Pioneering research reveals powerful lure of gambling adverts on social media to children
A new report has exposed how children and young people are vulnerable to the growing popularity of gambling adverts on social media, prompting calls from leading experts for much tighter regulations.
Researchers predict viewer interest, not just attention, in public screen content
We are constantly surrounded by screens that offer us information on the weather, current events or the latest offers from the corner shop. Yet most displays are updated manually, if at all. Researchers at Aalto University and the Finnish Center for Artificial Intelligence FCAI have developed a new, simpler way to choose and arrange public display content so that it really catches people’s attention.
TV ads inspire investment interest
Stock trading volumes in the United States have soared over the last year and much of it seems to be driven by retail investors. In a new Cornell University study researchers show that advertising is one of the most noteworthy influences behind retail stock investing.
Graphic Warning Labels on Cigarette Packaging Changes Perceptions
A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.
The risks of adopting ‘body positivity’ to make a sale
Instagram users who detect self-promotion or corporate marketing in a post embracing the body positivity movement may be turned off by that dual messaging, new research suggests.
Branding the jab: the secret weapon to increase vaccination rates
As the global race for COVID-19 vaccination continues, new research from the University of South Australia shows that the uptake of vaccines could be vastly improved if approved vaccine brands received more positive promotion and media coverage.
IU experts available to comment on impact of pandemic, racial justice movement on Super Bowl commercials
Against the landscape of the COVID-19 pandemic and racial justice movements, Super Bowl LV commercials may take a more serious tone this Sunday with advertising that seeks to meet the moment. At the same time, many large brands like Coca-Cola,…
A Pandemic Playbook for Super Bowl Advertisers
With Super Bowl 55 less than two weeks away, marketers are geared up for this year’s batch of advertisements. But after a tumultuous year, what’s the right tone for advertisers to strike? Maryland Smith’s Henry C. Boyd III has an idea.
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but researchers from Maryland Smith and the University of Chile say it can be a sign to spend more on advertising.
How (and Why) Steak-umm Became a Social Media Phenomenon During the Pandemic
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
Airing commercials after political ads actually helps sell nonpolitical products
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.
Partnerships with bankrupt companies could be double-edged sword for investors
New research from the Indiana University Kelley School of Business found that when a company is in bankruptcy, its advertising and research and development investments can cut both ways. They increase the odds of surviving for some bankrupt companies and decrease the odds for others.
Just as Tobacco Advertising Causes Teen Smoking, Exposure to Alcohol Ads Causes Teens to Drink
Exposure to alcohol advertising changes teens’ attitudes about alcohol and can cause them to start drinking, finds a new analysis led by NYU School of Global Public Health and NYU Grossman School of Medicine. The study, which appears in a special supplement of the Journal of Studies on Alcohol and Drugs funded by the National Institute on Alcohol Abuse and Alcoholism, uses a framework developed to show causality between tobacco advertising and youth smoking and applies it to alcohol advertising.
The Hidden History of Valentine’s Day
UNLV history professor Elizabeth Nelson separates facts about the effects of marketing, consumerism, and social media on the holiday’s evolution from fiction about love’s golden age.
Healthy commercial ads don’t change teens’ desire to eat junk food
How teens’ brains respond to TV commercials for fast food can predict what they are going to eat for dinner, according to new University of Michigan research.
Memorial Sloan Kettering Appoints Roxanne Taylor as Chief Marketing and Communications Officer
Memorial Sloan Kettering Cancer Center has appointed Roxanne Taylor as Chief Marketing and Communications Officer, effective February 3. In this role, Ms. Taylor will be responsible for shaping and enhancing the MSK brand and will be accountable for building the long-term equity of the brand with all stakeholders.
No surprise here! Unboxing videos fueling tantrums, breeding consumerism
Nearly 80% of kids age 4-10 regularly watch “unboxing videos” in which people, often children, open new presents online. The more they watch, the more likely they are to beg their parents for toys and throw a fit when the answer is no. Researchers are calling for more regulation and urging parents to talk to their kids about them.