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UrduCustomer’s online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Tag: Consumer Behavior
Method to the Madness: FSU faculty available to comment on sports psychology, team dynamics for NCAA basketball tournament
In the pressure cooker that is March Madness, some teams collapse and others thrive. Players and coaches who compete every year for that one shining moment strive to understand what makes that important difference. The first round of the men’s…
Consumers empowered with the facts on dairy’s nutritional benefits buy and consume more dairy foods
Participants in a JDS Communications® study increased their purchasing and consumption of cheese, ice cream, milk, and yogurt by more than 20% after learning more about dairy nutrition.
UNLV Experts Available: Super Bowl 2024
The Super Bowl: It’s annually one of the nation’s most-watched television broadcasts. And this year it’s happening in what’s perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.
Holiday shopping season is in full swing already
HARRISONBURG, Va. — Gone are the days of the holiday shopping season starting on November 1. Shoppers these days begin weeks earlier so that they can spread out the budget, avoid last-minute buying and prevent added stressors, said Tony Kim,…
Power of the Pictogram: Rensselaer Researcher Finds That Sorted Graphics Make Consumers Feel Optimistic
Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily understandable ways.A team of researchers led by Rensselaer Polytechnic Institute’s Gaurav Jain, Ph.D.
When Rentals Go Wrong: Study Explores Sharing Economy and Ways to Boost Good Customer Behavior
The study is based on an extensive investigation of Rent the Runway and data from nearly 2,000 social media posts, 1,168 news media articles, Rent the Runway marketing materials, and interviews with bloggers and consumers.
Digital real estate listings with more photos, descriptions earn higher sale prices
Using “experiential” descriptions and more photos on Zillow can boost offers and sale prices, especially for homes valued significantly higher or lower than the neighborhood average, according to a new study.
Economic expert explains why Halloween has already invaded retail stores
Bewildering as the premature arrival of Halloween merchandise might seem, the impetus for retailers to get the jump on a holiday can be readily explained as simple economic behavior. Jadrian Wooten, a Virginia Tech professor of economics, explained what drives these early holiday displays.
Label date, not phrasing, drives consumer decisions to toss food
Up to half of consumers may decide to pour perfectly good milk down the drain based solely on their glance at the date label on the carton, a new study suggests.
GW Expert: How will AI change the future of shopping and searching?
This week, Microsoft co-founder Bill Gates said he sees the end of Google Search, Amazon and Shopify if artificial intelligence continues to evolve at its current pace. According to Quartz, Gates believes these tools will soon be outdated, as AI is…
How a test drive may lead to an electric vehicle purchase
Test driving an electric vehicle boosts some potential buyers’ personal identity as being early adopters of the latest technologies, and that strengthened self-perception was linked to a higher likelihood that the test-driver would show interest in buying the car, a new study suggests.
Rensselaer Experts Available to Discuss Musk’s Twitter Takeover
Elon Musk’s acquisition of Twitter and subsequent dramatic changes have caused controversy and speculation. His corporate restructuring has included mass layoffs and resignations, calls for employees to “work long hours at high intensity,” and the elimination of remote work opportunities.…
Moveable Robotic Platform Could Be the Future of Retail
Shifting customer shopping habits, exacerbated by the recent pandemic, have forced retailers to reimagine the way goods and services are handled. “Omni-channel services” — such as buy online and pickup in store, in-store returns, ship from store, and home delivery — have shifted the in-store logistics once done by shoppers to retailers.
Gen Z Shoppers Likely Driving Some Small Business Shopping Trends
While the numbers aren’t in just yet on how many people supported small businesses over the holiday weekend, a pre-holiday survey from Bankrate predicted more consumers were planning to shop on Small Business Saturday than on Black Friday. If you would…
What You Should Know About Holiday Shopping
Rutgers experts provide insight on ways to save money while focusing on holiday cheer With Black Friday and Cyber Monday upon us, Rutgers experts weigh in on the holiday retail season. What should consumers do over the next month to know they…
How Much Will Inflation Really Influence Spending This Holiday Season?
Almost everything is more expensive these days: Gas prices have reached record highs. Grocery prices are through the roof. And as we approach the holiday season, all that inflation leaves little money for extras like entertainment, travel, or shopping — or does it? For the scoop on how inflation will influence the holidays, we checked in with UNLV hospitality professor, tourism researcher, and consumer behavior expert Amanda Belarmino.
Anticipate the “day-after” feeling to avoid holiday overspending, expert says
To avoid holiday overspending this year, Binghamton University consumer behavior expert Subimal Chatterjee offers a helpful tip.
Consumer behavior expert explains why fans spend thousands on Taylor Swift concert tickets
Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…
Smartphones push consumers to prefer unique, tailored products
Using our smartphone — but not a borrowed phone — makes us more likely to choose products tailored to our style.
Hiding chocolate stashes or Amazon purchases from a partner? ‘Guilty’ purchases may have benefits
Do you have a secret stash of chocolates that you keep from your partner, or do you intentionally keep your spouse from knowing about something you bought on Amazon? New research indicates that small but commonly hidden actions such as these may be good for the relationship.
Consumers embrace milk carton QR codes, may cut food waste
The “use-by” and “best-by” dates printed on milk cartons and gallon jugs may soon become a thing of the past, giving way to more accurate and informative QR codes. A new Cornell University study finds that consumers will use the QR codes – to better depict how long the milk is drinkable and create substantially less agricultural and food waste.
Spotify data helps researchers find the secret to successful #TV advertising, #UWM study reveals.
A study published by the Journal of Marketing Research has found that the more energetic TV commercials are, the more likely viewers pay attention. In fact, energy has replaced volume since legislative restrictions on loudness went into effect in 2010.…
It pays to be nice to your competitor brands on social media, study says
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
Why sugary drink taxes aren’t effective – and how to change that
Several U.S. cities have instituted taxes on drinks with added sugar in order to reduce consumption, but new research suggests these policies currently have one fatal flaw. The study found that sugary drink taxes only reduce purchasing if price tags mention that consumers pay that tax when they buy the drink.
Ending prices with “.99” can backfire on sellers
Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is – but it can sometimes backfire on sellers, a new study shows.
How Social Norms Influence Consumer Behavior
Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of extant research on social norms to establish several new empirical generalizations.
Knitting’s resurgence reflects women’s desire to confront inequality
Based on interviews, surveys and going “undercover” as a knitter, marketing professor Andre F. Maciel concluded that millions of knitters are engaged in a political and cultural battle to gain more respect for skills often scorned as women’s work.
Eye Tracking Study Shows How Online Ads Help Consumers Shop Faster
Maryland Smith’s Michel Wedel and co-authors show that advertising at the point of purchase can help shoppers find the advertised product more quickly, in part by helping them weed out all the products not having the features they were looking for.
Study of Diaper Sales Offers New Way to Determine Commercial Products’ Popularity, Durability
To gauge the popularity, quality, and durability of a consumer product, Professor Andrew Ching of the Johns Hopkins Carey Business School came up with the idea of examining the “inter-purchase” periods for products – that is, the amount of time between one purchase of a product and then the next purchase of the same item to replenish the supply.
Super Bowl Ads Critique: Maryland Smith Experts Available
Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique this year’s Super Bowl commercials. The experts are marketing professors Henry C. Boyd III, Amna Kirmani and Judy Frels. Boyd…
The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available
Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School are available to expand on her comments, below, explaining what’s at stake for brands that speak out against the Jan.…
As Stores Reopen, Which Customers Are Most Likely to Return? New research in MIT Sloan Review reveals how consumer preferences have changed and how retailers can adapt.
As Stores Reopen, Which Customers Are Most Likely to Return? New research reveals how consumer preferences have changed and how retailers can adapt. https://sloanreview-mit-edu.cdn.ampproject.org/c/s/sloanreview.mit.edu/article/as-stores-reopen-which-customers-are-most-likely-to-return/amp Professors Patrick Lynch and Richard Ettenson available for commentary, analysis, and interviews. The COVID-19 pandemic and…
Research shows businesses can win more customers, influence your friends
New research involving Washington University in St. Louis, Harvard and the University of California, San Diego shows marketers could win more customers because existing customers may value the boost in their reputation among friends more than a “selfish” financial incentive.
Scarcity reduces consumers’ concerns about prices, even during a pandemic, research shows
New research published in the Journal of Consumer Marketing Research finds that scarcity actually decreases consumers’ tendency to use price to judge a product’s quality.
HU facial recognition software predicts criminality
A group of Harrisburg University of Science and Technology students and professors have developed an automated computer classifier capable of predicting with 80% accuracy and no racial bias whether someone is likely to be a criminal based solely on a picture of their face.
Jonathan W. Korn, a PhD student in Harrisburg University of Science and Technology’s Data Science program and a NYPD veteran; Prof. Nathaniel J.S. Ashby, and Prof. Roozbeh Sadeghian’s research titled “A Deep Neural Network Model to Predict Criminality Using Image Processing” will appear in the forthcoming Springer Nature – Research Book Series: Transactions on Computational Science & Computational Intelligence
Consumer Stockpiling During COVID-19 Crisis Can Look Panicky, But It Has Its Rational Side
Consumers are clearing store shelves. Some observers call it “panic buying.” But a Johns Hopkins University expert on consumer behavior, while acknowledging that panic is an element of the phenomenon, says stockpiling can be seen as a rational approach to shopping during a pandemic.
Privacy policies influence consumer behavior online, new study finds
Deciding how much personal information to share online has become an everyday choice for consumers. However, whose responsibility is it to keep private information safe — companies or consumers?
Reduced feeling of security leads to instinctive self-preservation, which includes panic buying, expert says
Jon Quinn, lecturer in marketing at the Indiana University Kelley School of Business, who has served in senior marketing positions in the financial and food services industries, explains why many Americans — in response to concerns over COVID-19 — may…