Tag: Consumer Research

As Stores Reopen, Which Customers Are Most Likely to Return? New research in MIT Sloan Review reveals how consumer preferences have changed and how retailers can adapt.

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As Stores Reopen, Which Customers Are Most Likely to Return? New research reveals how consumer preferences have changed and how retailers can adapt. https://sloanreview-mit-edu.cdn.ampproject.org/c/s/sloanreview.mit.edu/article/as-stores-reopen-which-customers-are-most-likely-to-return/amp Professors Patrick Lynch and Richard Ettenson available for commentary, analysis, and interviews. The COVID-19 pandemic and…