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UrduSometimes consumers like products created with science and other times they do not, and new research from the University of Notre Dame shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.
Tag: Consumer Research
As Stores Reopen, Which Customers Are Most Likely to Return? New research in MIT Sloan Review reveals how consumer preferences have changed and how retailers can adapt.
As Stores Reopen, Which Customers Are Most Likely to Return? New research reveals how consumer preferences have changed and how retailers can adapt. https://sloanreview-mit-edu.cdn.ampproject.org/c/s/sloanreview.mit.edu/article/as-stores-reopen-which-customers-are-most-likely-to-return/amp Professors Patrick Lynch and Richard Ettenson available for commentary, analysis, and interviews. The COVID-19 pandemic and…