As Stores Reopen, Which Customers Are Most Likely to Return? New research in MIT Sloan Review reveals how consumer preferences have changed and how retailers can adapt.

As Stores Reopen, Which Customers Are Most Likely to Return? New research reveals how consumer preferences have changed and how retailers can adapt. https://sloanreview-mit-edu.cdn.ampproject.org/c/s/sloanreview.mit.edu/article/as-stores-reopen-which-customers-are-most-likely-to-return/amp Professors Patrick Lynch and Richard Ettenson available for commentary, analysis, and interviews. The COVID-19 pandemic and…