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27 Apr, 2024

Filling out an NCAA Tournament bracket? Research points to how and why we make our picks

March 18, 2024 sarah JonasExpert Pitch

Jackie Silverman, assistant professor of marketing at the University of Delaware, co-authored a study in Management Science that could offer potential insights into how and when we fill out NCAA Tournament brackets. In the study, she found people are more risk seeking (more…

Method to the Madness: FSU faculty available to comment on sports psychology, team dynamics for NCAA basketball tournament

March 8, 2024 sarah JonasExpert Pitch

In the pressure cooker that is March Madness, some teams collapse and others thrive. Players and coaches who compete every year for that one shining moment strive to understand what makes that important difference. The first round of the men’s…