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UrduThe way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.
Tag: Brands
The advantage of digital-native brands setting up physical brand stores—and the challenge of preventing sales losses in existing channels
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.
Study shows food from tobacco-owned brands more ‘hyperpalatable’ than competitor’s food
Many of us know all too well the addictive nature of many foods marketed in the United States — most call it “junk food.” In fact, this kind of salty, sweet and high-fat fare makes up the lion’s share of what’s marketed to Americans.
Consumer behavior expert explains why fans spend thousands on Taylor Swift concert tickets
Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…
It pays to be nice to your competitor brands on social media, study says
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
Branding the jab: the secret weapon to increase vaccination rates
As the global race for COVID-19 vaccination continues, new research from the University of South Australia shows that the uptake of vaccines could be vastly improved if approved vaccine brands received more positive promotion and media coverage.
How (and Why) Steak-umm Became a Social Media Phenomenon During the Pandemic
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
Consumers increasingly demand that brands take a stance during turmoil: Maryland Smith expert
Consumers, especially millennials, want to see their brands and companies take a stand on social issues. And In times of turmoil, companies may respond differently, but the intent behind their messaging must be authentic and responsible.