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UrduA New York Institute of Technology consumer psychology expert discusses Barbie’s brand relevance.
Tag: Consumer Psychology
Working hard for money decreases consumers’ willingness to risk their earnings, study shows
New research from Christopher Bechler, assistant professor of marketing in The University of Notre Dame’s Mendoza College of Business, shows that the harder an individual consumer works, the less willing they are to risk those earnings through investments and elsewhere.
Meaningful but unused products hinder sustainability
New Cornell University research shows that product attachment can unintentionally encourage less sustainable behavior.
Hiding chocolate stashes or Amazon purchases from a partner? ‘Guilty’ purchases may have benefits
Do you have a secret stash of chocolates that you keep from your partner, or do you intentionally keep your spouse from knowing about something you bought on Amazon? New research indicates that small but commonly hidden actions such as these may be good for the relationship.
Caring emotions motivate funeral spending
University of Georgia researchers examined the consumer psychology of funeral expenditures empirically to understand what motivates the spending decisions associated with funeral planning.
The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available
Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School are available to expand on her comments, below, explaining what’s at stake for brands that speak out against the Jan.…