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“Barbie” is strong on entertainment value, soft on social change, says Virginia Tech expert

September 25, 2023 sarah JonasFeature Expert

The “Barbie” buzz continues, even months after the blockbuster movie’s release. The box office record-breaking film now is available to rent or buy through various video on demand platforms, including Prime Video and Apple TV.

Consumer Psychology Expert Discusses Barbie’s Brand Relevance

August 2, 2023 sarah JonasExpert Pitch

A New York Institute of Technology consumer psychology expert discusses Barbie’s brand relevance.