Chinese e-commerce firm Temu sparked controversy in the United States with its Super Bowl ad titled “Spending like a billionaire,” which attracted a spate of criticism for reasons ranging from cultural insensitivity to general confusion.
Tag: brand awareness
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Consumer Psychology Expert Discusses Barbie’s Brand Relevance
A New York Institute of Technology consumer psychology expert discusses Barbie’s brand relevance.
University Hospitals in Cleveland ranked as one of nation’s 30 most-trusted health care brands
Branding agency Monigle ranked University Hospitals in Cleveland, Ohio, as one of the 30 most-trusted health care brands in the United States.