Expert: How the Las Vegas Aces’ championship win changes the game for women & the entire sports industry

For decades, Las Vegas — a city world famous for sports betting — was one of the few U.S. metropolises without a professional sports team. That all changed in 2017 when the NHL’s Golden Knights took a gamble by setting up shop in Southern Nevada, soon followed by the WNBA’s Aces and NFL’s Raiders. Just a few short years later, the Aces have upped the ante on their “raise the stakes” tagline and became the first major professional sports team to win a championship for Las Vegas.

How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up

Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.

Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing

A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.

A Force of Influence: Children as YouTube Stars

Benjamin Burroughs, an assistant professor of journalism and media studies at UNLV, examines the emergent digital media landscape where children are cultivated as child “influencers” and explores the ethical considerations of child-created content on social media sites like YouTube.