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Tag: Branding
Expert: How the Las Vegas Aces’ championship win changes the game for women & the entire sports industry
For decades, Las Vegas — a city world famous for sports betting — was one of the few U.S. metropolises without a professional sports team. That all changed in 2017 when the NHL’s Golden Knights took a gamble by setting up shop in Southern Nevada, soon followed by the WNBA’s Aces and NFL’s Raiders. Just a few short years later, the Aces have upped the ante on their “raise the stakes” tagline and became the first major professional sports team to win a championship for Las Vegas.
How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing
A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
It pays to be nice to your competitor brands on social media, study says
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
Branding the jab: the secret weapon to increase vaccination rates
As the global race for COVID-19 vaccination continues, new research from the University of South Australia shows that the uptake of vaccines could be vastly improved if approved vaccine brands received more positive promotion and media coverage.
A Force of Influence: Children as YouTube Stars
Benjamin Burroughs, an assistant professor of journalism and media studies at UNLV, examines the emergent digital media landscape where children are cultivated as child “influencers” and explores the ethical considerations of child-created content on social media sites like YouTube.
Charlotte 49ers launch bold new identity
The Charlotte 49ers, UNC Charlotte’s Division I intercollegiate athletics program, today unveiled a highly anticipated new brand identity that is expected to become a rallying point for all of Niner Nation and the broader Charlotte community. This is the first update to the Charlotte 49ers athletic mark since 2000.
Corporate Messaging in a Time of Turmoil
In the wake of unrest like that from the George Floyd protests, some companies will be slow to release statements, wary of having their message misconstrued by those who disagree. But silence is not a winning strategy, says marketing professor Amna Kirmani.
Mount Sinai Health System Names New Creative and Media Agencies of Record
SS+K and Mediassociates announced after months-long search
WHEN MANAGING A BIG COMPANY, LESS IS MORE
Research is the first to outline universal strategies for large companies to grow market share