The way companies announce new products or build up hype can often influence their success once those new products hit the market, according to new research from Binghamton University, State University of New York.
Tag: Brand Management
Chula Marketing Guru Cautioned Entrepreneurs Against “3Ps of Business Taboos” to Survive the Fourth Wave of COVID-19
Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.
Social Tool Tracks Brand Reputation in Real Time and in the Long Term
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available
Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School are available to expand on her comments, below, explaining what’s at stake for brands that speak out against the Jan.…
Corporate Messaging in a Time of Turmoil
In the wake of unrest like that from the George Floyd protests, some companies will be slow to release statements, wary of having their message misconstrued by those who disagree. But silence is not a winning strategy, says marketing professor Amna Kirmani.