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UrduAbstract This study investigates how the psychological distance associated with innovation newness interacts with the construal level of advertisement (ad) appeal to influence consumer product evaluations. We conduct three studies to demonstrate how to optimize consumer evaluations of incrementally new…
Tag: Consumer
Media Tip: Has Walmart switched on to Vizio for smart TV viewer data?
Patents suggest new angle to retailer’s acquisition New analysis released today from a world leader in patent data could suggest a new strategy for US retail giant Walmart from its purchase of smart television maker Vizio for a reported $2.3…
Claiming market ownership: Territorial activism in stigmatized markets
Abstract Brands that seek to serve stigmatized markets are frequently targeted with activism by stigmatizers who hold discrediting beliefs about the products, practices and/or people associated with such markets. Drawing on an inductive analysis of a large set of qualitative…
Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation
Abstract The metaverse, a virtual space where people can interact with each other, is garnering global attention. This study attempts to answer three questions: what attracts someone to the metaverse, why do consumers buy intangible virtual goods in it, and…
Automated social presence in AI: Avoiding consumer psychological tensions to improve service value
Abstract Consumers are increasingly embracing robots and AI. This has led them to suffer psychological tensions in their AI experiences (e.g., data capture, classification, delegation and social experiences). This exploratory research proposes that AI with higher perceived automated presence (sense…
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.
GW Expert: How will AI change the future of shopping and searching?
This week, Microsoft co-founder Bill Gates said he sees the end of Google Search, Amazon and Shopify if artificial intelligence continues to evolve at its current pace. According to Quartz, Gates believes these tools will soon be outdated, as AI is…
High-Protein, Gluten-Free Pasta: Chula’s Research to Ensure the Good Health of Gluten-Intolerant People
A faculty member of Chulalongkorn University’s Faculty of Science has researched and developed high-protein, gluten-free pasta noodles for gluten-intolerant health-lovers.
Feeling too busy or stressed? ‘Tis the season to prioritize self-care
If you’re feeling especially busy this holiday season, new research shows now is the time to take a moment for yourself.
Chula Researcher Pushes “Tamsang-Tamsong On-Demand Delivery” Platform to Foster Social Solidarity Economy
Now available! ‘Tamsang-Tamsong On-Demand Delivery’ platform, a business model based on Social Solidarity Economy idea by a Chula researcher that supports community ownership and synergies, creates jobs, generates revenue, and reduces consumer costs. This New choice for consumers is now ready to expand to many communities across the country!
You’re never too busy for self-gifting, study finds
People who are feeling tense due to demands at work or home tend not to reward themselves with gifts, new research finds – even though a new product or visit to the spa might be exactly what they need.
Anticipate the “day-after” feeling to avoid holiday overspending, expert says
To avoid holiday overspending this year, Binghamton University consumer behavior expert Subimal Chatterjee offers a helpful tip.
City-based soda pop taxes don’t effectively reduce sugar consumption
As taxes on sugar-sweetened beverages continue to pop up across the U.S. and abroad, public health experts laud their effect on lowering purchases of the calorie-heavy drinks and encouraging healthier habits. But new research from the University of Georgia suggests many soda taxes might actually not be making much of an impact at all when it comes to improving diets and reducing sugar intake.
LifeBridge Health Launches Mobile App for Patients
LifeBridge Health has launched a new comprehensive mobile app for patients and consumers. Now available for download for iPhone and Android phone users, LifeBridge Health Mobile offers convenient and immediate access to the health system’s services such the physician directory, patient portal and online scheduling. LifeBridge Health Mobile is just one piece of the health system’s overall strategy to improve the digital patient experience.
Albupro Plus Dietary Supplements Research from Chula for Kidney Patients and all Healthy People
A lecturer of the Faculty of Allied Health Sciences, Chula unveils her research on high egg white protein dietary supplement Albupro Plus, functional food for health lovers, now ready for sale.
How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
Chula Researchers Find Extensive amounts of THC in Cannabis-Flavored Drinks The Public Is Cautioned and the Government Urged to Impose Stricter Control
Research work of a biochemistry expert at Chulalongkorn University finds that over 30% of cannabis-flavored drinks randomly tested contain higher THC levels than what is permitted. The public is warned to keep their consumption to moderate levels and that children should refrain from drinking this beverage. The government should control its consumption and warn the people of the benefit and harm of cannabis.
High Protein, Plant-Based Wagyu Beef Helps Increase Immunity — ASEAN’s Best Food Innovation by Chula Students
The Chula Science students team recently won the “ASEAN Food Innovation Challenge 2021” with the imitation Wagyu beef — “The Marble Booster” made from 100 percent high-protein plants. Low in cholesterol, and seasoned with immunity-boosting herbs, this product is soon to be produced and sold in collaboration with Charoen Pokphand Foods (CPF).
Apologizing to customers after product failures can encourage repurchase, stave off lawsuits
Companies that express remorse in the wake of a product failure are more likely to encourage customers to repurchase from them, according to new research from Binghamton University, State University of New York.
Online Product Displays Can Shape Your Buying Behavior
One of the biggest marketing trends in the online shopping industry is personalization through curated product recommendations; however, it can change whether people buy a product they had been considering, according to new University of California San Diego research.
A Novel Strip Test Kit to Detect 5 Types of Prohibited Meat in Halal Food in One Go
An all-in-one Strip Test — a fast, easy and accurate test kit to detect the DNA of 5 forbidden meat in a single test is the latest innovation from the Chula Halal Science Center.
Women’s communication shapes division of labor in household
A new study led a team that analyzed the role that communication plays in the division of household labor. They found that partner communication is the most important factor linking the division of household labor to satisfaction in the relationship. But the way that the partners’ communication matters depends on gender.
Coronavirus disrupts global supply chain and production of U.S. consumer goods, says expert
The spread of the coronavirus has been a wake-up call for many companies worldwide and a test for supply chain resilience, says Virginia Tech expert Barbara Hoopes. “The more widespread the viral impact, the more uncertainty there will continue to…