Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch

Abstract This research investigated whether vicarious touch in metaverse advertising could produce desired outcomes. We examined the influence of consumers’ need for touch (NFT) and specific message appeal types (hedonic vs. utilitarian) on the effectiveness of metaverse advertising. The results…

The 3rd World Marketing Forum “The New Marketingverse: Meta Mitri Meetang.”

Marketing Association of Thailand, in partnership with Asia Marketing Federation, is delighted to present the prestigious “3rd World Marketing Forum.”

Chulalongkorn University’s Education Professor Wins Best Woman Inventor Awards in iCAN 2023

Chulalongkorn University congratulates Assoc. Prof. Dr. Racchaneekorn Hongphanut, Department of Curriculum and Instruction, Faculty of Education, Chulalongkorn University, on winning the Best Woman Inventor Awards in iCAN 2023 for the project titled “Metaverse Historicovator for History Learning Media to Promote Self-Directed Learning in The Bani Era” at the 8th International Invention Innovation Competition in Canada, iCAN 2023.

ETRI Unveiled Hyper-Realistic Technologies for the Metaverse World

Electronics and Telecommunications Research Institute(ETRI) participated in consecutive events, starting from the 16th August at COEX in Seoul for ‘K-Display 2023,’ followed by ‘IMID 2023’ at BEXCO in Busan from the 23rd, where they exhibited a variety of innovative technologies capable of realizing a truly realistic metaverse world.

THE ASCAP LAB & THE NYC MEDIA LAB CHALLENGE STARTUP TEAMS TO UNITE MUSIC AND THE METAVERSE

To deeply engage with the tech community and help shape the development of the metaverse, The ASCAP Lab is partnering with the NYC Media Lab (NYCML), led by the NYU Tandon School of Engineering, to conduct a “Music in the Metaverse” challenge for startups that are exploring new ways to create and experience music, express digital identity through music, and connect music creators and fans in the metaverse.