Chula Presents “Mud Sang,” a Documentary Film to Revive the Spirit of Muay Thai in the World Arena

Muay Thai is fast on the rise and has become yet another form of soft power that generates income for the country. Boxing stadiums are popular attractions that attract tourists to witness this special form of Thai martial art.

Chula Institute of Asian Studies Hosts Seminar on “Korea’s Soft Power” to Promote Academic Work in Korean Studies

The Korean Studies Center, the Chula Institute of Asian Studies organized a seminar on “Korea’s Soft Power” on August 29, 2024, at the CU Social Innovation Hub, Visid Prachuabmoh Building. Professor Dr. Wilert Puriwat, Acting President of Chulalongkorn University presided over the opening ceremony.

World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club

A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.

World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club

A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.

Study Abroad at Chulalongkorn University: A Gateway to World-Class Education in Asia

Poised to become one of Asia’s educational hubs, Chulalongkorn University is admitting Thai and international students to more than 100 international programs in all disciplines to create learning experiences without borders and prepare graduates for world citizenship.

The 3rd World Marketing Forum “The New Marketingverse: Meta Mitri Meetang.”

Marketing Association of Thailand, in partnership with Asia Marketing Federation, is delighted to present the prestigious “3rd World Marketing Forum.”

Chula Emphasizes on the Effort to Drive the Thai Economy with Thai Soft Power Through Research and Innovation, Focusing on 2Ts for Cultural Empowerment

Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.

Chulalongkorn’s Communication Arts and Thai Media Fund Organize Creative Luk Thung: Thai Soft Power Going Global

Chulalongkorn University’s Faculty of Communication Arts, in collaboration with Thai Media Fund, is organizing the Creative Luk Thung: Thai Soft Power Going Global project to promote the arts of Thai Luk thung music or Folk Song on the occasion of the 84th anniversary of the emergence of luk thung music in Thailand.

Learning Thai: A Comprehensive Guide for Foreigners Interested in Studying Thai Language in Thailand

If you have foreign friends, how do you introduce them to Thailand? Thailand has a lot of charms to indulge in, but one of the appeals one cannot deny is the “Thai language” which, in any shape or form, is so melodious and pleasing to the ear.