Abstract We draw upon theories of social media engagement to explore the factors affecting the success of the various influencer types, based on the size of their audience. We use the social media content of 8,076 influencers and employ sentiment…
Tag: Influencer
Virtual versus human: Unraveling consumer reactions to service failures through influencer types
Abstract In an era where both human and virtual influencers play pivotal roles in shaping consumer behavior, understanding their influence on consumers’ reactions to service failures has become an essential scholarly pursuit. This research stands at the forefront of this…
Health information on TikTok: The good, the bad and the ugly
UChicago researchers analyzed health information on TikTok to identify trends in video quality — how much misinformation is out there, and does it come from specific sources?
The 3rd World Marketing Forum “The New Marketingverse: Meta Mitri Meetang.”
Marketing Association of Thailand, in partnership with Asia Marketing Federation, is delighted to present the prestigious “3rd World Marketing Forum.”
How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.