Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
New research shows that the marketing communication technique of marketing is not limited to decisions that involve numbers, the use and understanding of which require high-level cognitive thinking. Anchoring also biases judgments at relatively low levels of cognition when no numbers are involved.
Marketing professor Mary Harms will cover key digital marketing strategies and tactics to create awareness and the best consumer experience and to resonate with target audiences, in a three-part, free webinar series from the University of Maryland.
Consumers, especially millennials, want to see their brands and companies take a stand on social issues. And In times of turmoil, companies may respond differently, but the intent behind their messaging must be authentic and responsible.