Historical memories have long reach in consumer preferences, study finds

Curious about the impact of a re-ignited territorial dispute between Japan and China in 2012, Zhong, now an assistant professor of marketing at the University of Toronto’s Rotman School of Management looked at what happened to car sales in the province of Guangxi around the same time. Guangxi had the highest civilian casualty rate of any Chinese province during the war.

Research shows success of working from home depends on company health

While more businesses continue to shift to remote work, some well-known CEOs remain steadfast against the movement. Naresh Khatri, an associate professor of health management and informatics in the School of Medicine at the University of Missouri, said the success of shifting to remote work depends on the flexibility of the organization to adjust to individual employees and the technology available to them.

How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up

Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.

‘Maryland Business Adapts’ Speakers and Itinerary Set, Spaces Available

Maryland Smith will showcase Maryland-based exporting companies that have demonstrated resilience through the ongoing pandemic. The event also will connect participants and their companies to resources to compete globally.