How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up

Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.

Pineapple Jelly Probiotics Health Drink for Elderly Adults that Can Help Fix Farmers’ Problems

A team of researchers from Chula Faculty of Science in cooperation with the Faculty of Medicine, Khon Kaen University has developed the “Jelly Nata Probiotics” jelly drink made from pineapple to benefit the mental wellbeing of the elderly, add value to pineapple while also solving the oversupply of pineapples.

Chula Marketing Guru Cautioned Entrepreneurs Against “3Ps of Business Taboos” to Survive the Fourth Wave of COVID-19

Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.