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UrduA world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.
Tag: Fashion
Chulalongkorn Scholar Invites Young Designers to Ride on “Elephant Pants” Wave, Promoting Cultural Identity as a Form of Thai Soft Power
Chula scholar recommended that the Thai government recognize the Elephant Pants as a Soft Power by featuring them in cultural activities, supporting local craftsmen, promoting the product in international fashion events, and sharing the origin and sustainability of the Elephant Pants on digital platforms. This will improve Thailand’s image and support the local economy.
Prof. Dr. Patcha U-Tiswannakul, Faculty of Fine and Applied Arts, Chulalongkorn University, National Outstanding Researcher in Philosophy 2023, Researches Transdisciplinary Innovation in Sustainable Fashion and Textile Design
Prof. Dr. Patcha U-Tiswannakul, Faculty of Fine and Applied Arts, Chulalongkorn University, National Outstanding Researcher in Philosophy 2023, Researches Transdisciplinary Innovation in Sustainable Fashion and Textile Design
UN’s Sustainable Development Goals (SDGs) have impact on textile wastewater pollution research
The world’s research effort into wastewater pollution caused by the textiles industry has increased threefold over the past five years, according to a new analysis released this week in the lead up to Earth Day (Friday 22 April).
Quick MBA for SMEs – Chula’s Intensive and Practical Training for Business Survival during the COVID-19 Crisis
The recently-concluded and successful “Quick MBA for SMEs” social project from Chula that brought knowledge to the living room of four groups of SMEs entrepreneurs: food businesses, hotels & accommodation, health, and fashion, to help them adapt and survive the COVID-19 crisis. Watch past episodes to revive and empower your business today.
Researchers find eco-friendly way to dye blue jeans
Researchers from the University of Georgia developed a new indigo dyeing technology that’s kinder on the planet. The new technique reduces water usage and eliminates the toxic chemicals that make the dyeing process so environmentally damaging. And to top it off, the technology streamlines the process and secures more color than traditional methods.
Vice Presidential Vogue: Kamala Harris and White House Fashion
As Kamala Harris stood beside newly sworn-in President Joe Biden last week, all eyes were on her as she made history as the nation’s first female vice president. But, much like other prominent women who have walked the halls of the White House before her, cultural experts expect that there will be just as much focus on her fashion statements as on her political ones — and the scrutiny may be intensified as the first woman and person of color in the VP position takes on stereotypes surrounding Eurocentric standards of beauty.
Merchandising expert available to comment on sustainable fashion for Earth Day
From carbon emissions to unwanted clothing going to the landfill, the fashion industry is among the most polluting on the planet. Earth Day presents an opportunity for consumers to more critically consider the ramifications of the wardrobes they maintain. Mary…