Do Customers Perceive AI-Written Communications as Less Authentic?

OLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York…

Do Customers Perceive AI-Written Communications as Less Authentic?

How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

New Research Reveals Positive Associations Between Online Content Creators and Community Connection for LGBTQ+ Young People

New research from Hopelab, in collaboration with media psychology expert Dr. Bradley Bond, sheds light on the powerful role that social media and parasocial relationships play in the lives of LGBTQ+ young people. The study, Parasocial Relationships, AI Chatbots, and Joyful Online Interactions Among a Diverse Sample of LGBTQ+ Young People provides a nuanced understanding of how unique online connections with media figures, such as social media content creators, contribute to the positive experiences, community connection, and identity development for Queer young people.

Working Towards Toxic-Free AI

Unlike existing work, which relies on training data from social media examples, a new benchmark, named ToxicChat, is based on examples gathered from real-world interactions between users and an AI-powered chatbot. ToxicChat is able to weed out queries that use seemingly harmless language but are actually harmful, which would pass muster with most current models.

The Journal of Medical Internet Research | Chatbot Conversations During COVID-19: Topic Modeling and Sentiment Analysis

This study examined the COVID-19 pandemic–related topics online users discussed with a commercially available chatbot and compared the sentiment expressed by users from five culturally different countries.

JMIR Medical Education Launches Special Issue on the Use of ChatGPT in Medical Education, After New Study Finds ChatGPT Passes the United States Medical Licensing Examination

A study published on February 8, 2023, in JMIR Medical Education, a leading open access journal on digital medical education, evaluated the potential of ChatGPT, a natural language processing model, as a medical education tool. The study found that ChatGPT reaches the equivalent of a passing score for a third-year medical student.

Meet your new AI colleague; Indiana University Kelley School of Business professor studies working with digital humans

With rapid progress in computer graphics and advancements in artificial intelligence, human faces are now being put on chat bots and other computer-based interfaces with customers, employees, and others. Coined “digital humans,” they mimic people as they are used as sales assistants, corporate trainers and even social media influencers

Cheerful Chatbots Don’t Necessarily Improve Customer Service

Humans displaying positive emotions in customer service interactions have long been known to improve customer experience, but researchers at the Georgia Institute of Technology’s Scheller College of Business wanted to see if this also applied to AI. They conducted experimental studies to determine if positive emotional displays improved customer service and found that emotive AI is only appreciated if the customer expects it, and it may not be the best avenue for companies to invest in.

Chula Researcher Pushes “Tamsang-Tamsong On-Demand Delivery” Platform to Foster Social Solidarity Economy

Now available! ‘Tamsang-Tamsong On-Demand Delivery’ platform, a business model based on Social Solidarity Economy idea by a Chula researcher that supports community ownership and synergies, creates jobs, generates revenue, and reduces consumer costs. This New choice for consumers is now ready to expand to many communities across the country!

EmpowerME – a Chula Chatbot Career Coach Preparing You with Future Skill Sets

Developed by lecturers of the Faculty of Education, Chulalongkorn University. EmpowerMe is a Chatbot-based career coach that enables learners to become digital citizens by developing future skill sets and suggests the right jobs needed by the market. The application has received a gold medal award in an innovation contest in South Korea.

Chatbots can ease medical providers’ burden, offer trusted guidance to those with COVID-19 symptoms

COVID-19 has placed tremendous pressure on health care systems, not only for critical care but also from an anxious public looking for answers. Research from the Indiana University Kelley School of Business found that chatbots — software applications that conduct online chats via text or text-to-speech — working for reputable organizations can ease the burden on medical providers and offer trusted guidance to those with symptoms.