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UrduAt a time when one viral video can damage a business, some companies are turning to their own commenting platforms rather than letting social media be the main outlet for customer feedback.
Tag: Customers
Mathematical Model Based on Psychology Predicts Who Will Buy Trendy Products
A study centered around four groups shows that innovators look for new products and try them out first, regardless of what anyone else is doing. Early adopters, who look for new future successful products, try to get them early. They react to the value of the second derivative of cumulative sales when making decisions. The majority are interested in products quickly gaining popularity and are more likely to buy when the first derivative of cumulative sales is high. The laggards see only the total number of adopters, which is cumulative sales, as a convincing reason to buy.
Apologizing to customers after product failures can encourage repurchase, stave off lawsuits
Companies that express remorse in the wake of a product failure are more likely to encourage customers to repurchase from them, according to new research from Binghamton University, State University of New York.
Valentine’s Day: Experts available to comment on COVID-19’s impact on the holiday for restaurants, tourism
For Valentine’s Day, couples traditionally plan a romantic getaway or spend their evening at a nice restaurant, but with cases of COVID-19 soaring, celebrations of love may look a bit different this year. The pandemic has hit restaurants, retail businesses…