Consumers make decisions based on how and why products are recommended online

As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State researchers now suggest that it’s not just what is recommended, but how and why it’s recommended, that helps to shape consumers’ opinions.

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Mathematics Professor’s Study Delves into Internet’s Influence on Global Economy

Beginning in 2015, Swan and his wife, Tina Swan, a former researcher with the University of Pittsburgh, measured city-level databases in 10 countries on a weekly and monthly basis to determine how the Internet influences the economy, especially in regard to commercial trade. They published their various studies in 2015, 2018, and 2020, most recently in the July 17, 2020, issue of the Journal of Economic Studies.

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