One of the biggest marketing trends in the online shopping industry is personalization through curated product recommendations; however, it can change whether people buy a product they had been considering, according to new University of California San Diego research.
Studies being presented at NUTRITION 2021 LIVE ONLINE bring new insights into how people ate, shopped and felt about food as the COVID-19 pandemic unfolded. Studying these trends can shed light on potential lingering health impacts of the pandemic and inform responses to future emergencies.
As more people go online for shopping, understanding how they rely on e-commerce recommendation systems to make purchases is increasingly important. Penn State researchers now suggest that it’s not just what is recommended, but how and why it’s recommended, that helps to shape consumers’ opinions.
And with a boom in online shopping due to COVID-19, injury prevention advocates want to raise awareness about the need for gift-givers to be more mindful of online toy purchases.
Georgia Tech has experts who can help with your coverage of the unusual 2020 holiday shopping season. They can talk about online shopping, supply chains, the logistics of getting goods to consumers, and how retailers are facing this season, among…
Beginning in 2015, Swan and his wife, Tina Swan, a former researcher with the University of Pittsburgh, measured city-level databases in 10 countries on a weekly and monthly basis to determine how the Internet influences the economy, especially in regard to commercial trade. They published their various studies in 2015, 2018, and 2020, most recently in the July 17, 2020, issue of the Journal of Economic Studies.
A recent survey found that online shoppers return 70% of the clothing they order, more than any other category of purchase. This has an indirect but real impact on the environment.
As we now become accustomed to the world of social distancing, where we may be encouraged to do our shopping online for the foreseeable future, some have suggested this is good for climate change. But Arde Faghri, professor of civil…
In a study in ACS’ Environmental Science & Technology, researchers estimated that shopping at brick-and-mortar stores for personal/home care products produces less greenhouse gas than one type of online shopping, but more than another.
You don’t need statistics or sales figures to measure the scope of online holiday shopping – doorsteps everywhere boast boxes delivered by Amazon and other retailers. But why do shoppers choose to stay home and buy gifts online rather than…