Chulalongkorn Scholar Invites Young Designers to Ride on “Elephant Pants” Wave, Promoting Cultural Identity as a Form of Thai Soft Power

Chula scholar recommended that the Thai government recognize the Elephant Pants as a Soft Power by featuring them in cultural activities, supporting local craftsmen, promoting the product in international fashion events, and sharing the origin and sustainability of the Elephant Pants on digital platforms. This will improve Thailand’s image and support the local economy.

Chula School of Agricultural Resources Launches “Innovation Center for Research and Development of Sustainable Thai Cocoa: ISTC” to Add Value to Thai Cocoa in Nan

The School of Agricultural Resources, Chulalongkorn University, organized the opening ceremony of the “Innovation Center for Research and Development of Sustainable Thai Cocoa: ISTC” on Thursday, May 18, 2023, at Room 702, Chaloem Rajakumari 60th Anniversary Building (Chamchuri 10 Building), Chulalongkorn University. Prof. Dr. Chakkaphan Sutthirat, Vice President for Chula Research Affairs, presided over the event and delivered the opening speech. During the event, a speech titled “Passion & Vision in ISTC” was given, after which Asst. Prof. Dr. Tansiphorn Na Nan, Head of the “Innovation for Cocoa Value Chain Management in the Cocoa Business Ecosystem, Nan Province” project discussed the missions of ISTC.

Consumer behavior expert explains why fans spend thousands on Taylor Swift concert tickets

Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…