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UrduRutgers expert explains how brands can reach this demographic When the Olympics opens this week in Tokyo, sponsors will be keeping their eye on one particular demographic to see if they are watching: Generation Z. Now the largest consumer segment,…
Tag: generation z
Rutgers Experts Available to Discuss Reaching Gen Z, College Students During 2020 Race
Experts at Rutgers University–New Brunswick are available to discuss how to reach young voters, including Generation Z and college students, and how they could impact the 2020 presidential election. Elizabeth Matto is the director of Rutgers’ Center for Youth Political Participation…
Gen Z’s surprising response to remote learning
While studying student use of digital devices in college classrooms in the United States and Canada, Nebraska Professor Barney McCoy learned Generation Z students are using devices less often in the classroom than their millenial counterparts. His study offers useful perspective for remote teaching of the age group.
Scholar Available to Discuss Generation Z and Holiday Shopping Trends
New Brunswick, N.J. (November 25, 2019) – Rutgers scholar Mark Beal, the author of Decoding Gen Z, is available to discuss how members of Generation Z, born between 1997 and 2010, will shop this holiday season. “According to my most…