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UrduWith an alarming shortage of recruits, the US accounting profession is significantly transforming. Driven by the demands of Millennials and Gen Z, the American Institute of Certified Public Accountants (AICPA) has made substantial changes to the CPA exam. It is…
Tag: generation z
American Academy of Dermatology survey shows Gen Z adults at risk for skin cancer due to increasing rates of tanning and burning
A new survey from the American Academy of Dermatology revealed that Generation Z adults, ages 18-25, are at risk for skin cancer due to increasing rates of tanning and burning. To encourage safe sun habits, the AAD is shining a spotlight on the ways that people can protect themselves from the most common and one of the most preventable types of cancer — skin cancer — this May for Skin Cancer Awareness Month.
Gen Z Shoppers Likely Driving Some Small Business Shopping Trends
While the numbers aren’t in just yet on how many people supported small businesses over the holiday weekend, a pre-holiday survey from Bankrate predicted more consumers were planning to shop on Small Business Saturday than on Black Friday. If you would…
Gen Z’s Anticipated Media Consumption during Tokyo Summer Olympics
Rutgers expert explains how brands can reach this demographic When the Olympics opens this week in Tokyo, sponsors will be keeping their eye on one particular demographic to see if they are watching: Generation Z. Now the largest consumer segment,…
Rutgers Experts Available to Discuss Reaching Gen Z, College Students During 2020 Race
Experts at Rutgers University–New Brunswick are available to discuss how to reach young voters, including Generation Z and college students, and how they could impact the 2020 presidential election. Elizabeth Matto is the director of Rutgers’ Center for Youth Political Participation…
Gen Z’s surprising response to remote learning
While studying student use of digital devices in college classrooms in the United States and Canada, Nebraska Professor Barney McCoy learned Generation Z students are using devices less often in the classroom than their millenial counterparts. His study offers useful perspective for remote teaching of the age group.
Scholar Available to Discuss Generation Z and Holiday Shopping Trends
New Brunswick, N.J. (November 25, 2019) – Rutgers scholar Mark Beal, the author of Decoding Gen Z, is available to discuss how members of Generation Z, born between 1997 and 2010, will shop this holiday season. “According to my most…