Millions of spectators tuned in Friday to watch the opening ceremony of the delayed 2020 Tokyo Olympics.
Tag: Tokyo Olympics
Inside the 2021 Summer Olympics: A Gold Medal-worthy feat of global cooperation and communication
The opening ceremony of the Olympics elicits all the oohs and aahs. From the parade featuring every nation to the spectacle of the host country’s cultural presentation to the lighting of the torch, the proceedings deliver a slew of historic…
Orthopaedic experts available to comment on the Tokyo Olympic Games – training, injury prevention & more!
Let the games begin! In training for and performing in the sports competitions of the Olympic Games, athletes can endure a variety of injuries that can lead to the development of chronic musculoskeletal issues. With the summer Olympics in Tokyo upon us, the American…
Gen Z’s Anticipated Media Consumption during Tokyo Summer Olympics
Rutgers expert explains how brands can reach this demographic When the Olympics opens this week in Tokyo, sponsors will be keeping their eye on one particular demographic to see if they are watching: Generation Z. Now the largest consumer segment,…
Deterrence against terrorist attacks in sports-mega events: A method to identify the optimal portfolio of defensive countermeasures
Sports mega-events, such as the upcoming Olympic Games, are ideal targets for terrorist attacks, due to their visibility, size, and number of people involved. Sports mega-events differ from other well-studied counter-terrorism analysis due to the defensive measures being made public…
Gold on the Line: Olympic Athletes and Their Focus of Attention
No aspect of life was immune from the COVID-19 pandemic — not even a mega, international event that comes around only once every four years. The postponement of the 2020 Summer Olympics, though, might have actually worked to the benefit…