Immersive experiences with Wits NeuRL

The Wits Neuroscience Research Lab (NeuRL) is working with an interdisciplinary team of researchers to build an immersive virtual reality laboratory. The team recently welcomed close collaborator Dr Harry Farmer, aSenior Lecturer in Psychology from the University of Greenwich, who delivered a hybrid seminar on how embodiment using virtual reality technologies can change previously held attitudes and beliefs.

Virtual fitting rooms can be a double-edged sword

Virtual fitting rooms can cut down on returns and nudge hesitant online shoppers to click the checkout button. But findings from a recently published study indicate the technology could backfire on retailers if they assume consumer interactions are uniformly positive. The authors provide several recommendations based on their research.