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UrduResearchers tracked changes in the racial makeup and income levels of customers at two dozen nonprofit performing arts organizations over seven years. They then investigated how marketing and other factors, like location and funders, impacted what they define as customer diversity, equity and inclusion (DEI).
Tag: Marketing
What emojis, emoticons and ¯\_(ツ)_/¯ add to online business communication
Andrea Luangrath studies emojis, emoticons, and other nonverbal types of speech expressed in online communications. These forms of communication, called textual paralanguage, also include stretched out words (“riiiiiiiiiight”), exaggerated punctuation (“!!!!!!!!!”), auditory sounds (“meh”), and this guy ¯\_(ツ)_/¯. Her research…
The inventors may be long dead, but consumers still crave their essence
Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it’s a product’s essence, an abstract, unobservable quality that makes a thing what it is in the consumer’s eye. The funny thing is, essence doesn’t exist.
Commercializing Juneteenth: UMD Marketing Expert Available, Comments
Clinical Professor of Marketing Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School of Business is available to expand on his cautionary advice, below, for brands attempting to commercialize Juneteenth. While observed by some African…
A New Framework for Web Scraping Data to Ensure Its Validity for Use in Marketing Studies
Researchers from Erasmus University Rotterdam, Tilburg University, INSEAD, and Oxford University published a new paper in the Journal of Marketing that proposes a methodological framework focused on enhancing the validity of web data.
Spotify data helps researchers find the secret to successful #TV advertising, #UWM study reveals.
A study published by the Journal of Marketing Research has found that the more energetic TV commercials are, the more likely viewers pay attention. In fact, energy has replaced volume since legislative restrictions on loudness went into effect in 2010.…
In franchising, playing tough early may support long-term benefits
To protect their brand or uphold uniformity, franchisors sometimes terminate contracts with franchisees. A new study found profitability decreased right after termination but essentially bounced back in two years. The researchers also discovered young, rapidly growing chains benefited more from ending contracts with wayward franchisees compared to mature, slow growing chains.
Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing
A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.
Follow the science? Consumers aren’t always impressed with scientifically developed products, study shows
Sometimes consumers like products created with science and other times they do not, and new research from the University of Notre Dame shows that it all depends on what the marketer is trying to sell: sensory pleasure or practicality.
It pays to be nice to your competitor brands on social media, study says
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
‘Tuition myopia’ may negatively impact students’ financial future, study finds
A study led by the Indiana University Kelley School of Business found that students who selected “low-cost low-return” colleges experienced lower lifetime income — as well as a higher chance of bankruptcy — after graduation.
Countermarketing based on anti-smoking campaigns reduces buying of sugary ‘fruit’ drinks for children
Public health messages such as in the image (associated with this release) — designed to reduce parents’ purchases of sugar-sweetened beverages marketed as fruit drinks for children — convinced a significant percentage of parents to avoid those drinks, according to a study by researchers at the University of Washington and the University of Pennsylvania.
How grocery shoppers spend differently during times of personal and macro economic change
Researchers from the University of Cologne and University of Bremen published a new paper in the Journal of Marketing that examines how micro and macro conditions influence grocery shopping behaviors in different ways.
Consumers blame both manufacturer and retailer when products fail, study shows
New research from the University of Notre Dame shows consumers often point the finger at more than one external party for product failures, at times bringing retailers under scrutiny rather than just the manufacturers. It warns retailers to be cautious about which brands they carry.
Chula Marketing Guru Cautioned Entrepreneurs Against “3Ps of Business Taboos” to Survive the Fourth Wave of COVID-19
Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.
New Research Looks at the Growing Acceptance of Cannabis
New research offers how cannabis can replace the “bad” associations to draw more attention to policymakers and consumers. This research is from Ashlee Humphreys, associate professor of marketing at Kellogg School of Management, and her colleagues in the Journal of Consumer…
Racial revenue gap narrowed with AirBnb pricing algorithm, but only for those who adopt it: new research
A voluntary AirBnb pricing algorithm substantially narrowed a pre-existing revenue gap between white and Black hosts, a new study has found – but only when Black hosts adopted it.
Tips for SMEs to Boost Online Food Sales by Chula Marketing Expert
Chula marketing expert suggests marketing tips for SMEs’ success in food delivery — know your strengths, know your customers, and use eye-catching food images as appealing as the food taste.
Connecting to Place, People, and Past: How Products Make Us Feel Grounded
Researchers from Vienna University of Economics and Business and Cornell University published a new paper in the Journal of Marketing that examines how marketers can cater to consumers’ need to feel grounded by offering products that connect to place, people, and past.
Graphic Warning Labels on Cigarette Packaging Changes Perceptions
A Herbert Wertheim School of Public Health and Human Longevity Science at University of California San Diego clinical trial showed that graphic warning labels on cigarette packaging changes perceptions of smokers to recognize the negative consequences of tobacco and consider quitting.
The risks of adopting ‘body positivity’ to make a sale
Instagram users who detect self-promotion or corporate marketing in a post embracing the body positivity movement may be turned off by that dual messaging, new research suggests.
Health and Socializing: Why People Use Mixed-Reality Sports Tech
New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.
Expert: How new CDC mask guidelines will impact businesses
The new CDC guidelines may help businesses – especially restaurants and bars – if customers feel safer with the new recommendations, according to Olin Business School’s Raphael Thomadsen and Song Yao.
Frog cakes and Fruchocs: famous foods attract valuable tourist dollars
A world first study from the University of South Australia and the University of Technology Sydney, shows just how important local foods can be for domestic tourism, as the findings show how food can potentially increase visits to local areas by tenfold.
Social Tool Tracks Brand Reputation in Real Time and in the Long Term
An international team of researchers has developed a tool for assessing brand reputation in real time and over time. In a demonstration that looked at leading brands, the researchers found that changes in a given brand’s stock shares reflected real-time changes in the brand’s reputation.
Buyer beware: Massive experiment shows why ticket sellers hit you with last-second fees
There’s a reason that online ticket sellers hit you with those extra fees after you’ve picked your seats and are ready to click “buy.”
No more material world? Post-pandemic consumerism can expect a seismic shift
For many people in the world today, life is now divided clearly into two eras: before and after COVID-19. This epochal demarcation will shift how people buy and consume goods.
IU experts available to comment on impact of pandemic, racial justice movement on Super Bowl commercials
Against the landscape of the COVID-19 pandemic and racial justice movements, Super Bowl LV commercials may take a more serious tone this Sunday with advertising that seeks to meet the moment. At the same time, many large brands like Coca-Cola,…
Marketing has major benefits for entrepreneurs in emerging markets, study shows
New research from Notre Dame shows marketers can help entrepreneurs in emerging markets grow their businesses, which in turn helps them to improve lives, sustain livelihoods, enhance overall living standards and strengthen societies.
Widening income gap means less grocery variety for all
Even before COVID-19 and resulting shutdowns created gridlock for some global supply chains, the assortment at many neighborhood supermarkets was dwindling. The cause was not a lack of supply, though, but rather a lack of demand created by a widening income gap in the U.S.
Making health a central part of identity may improve mask compliance, other healthy behaviors
Thinking of health as an essential part of identity encourages healthier behaviors, including adherence to physical distancing and mask guidelines during the COVID-19 pandemic, according to newly published research. The results of the study also highlighted differences in how political views influence response to public health messages.
Sickness doesn’t fight fair. Neither do we.
The University of Chicago Medicine launched a new brand marketing campaign that highlights the academic health system’s commitment to advancing healthcare and its relentless quest to finding answers to the most difficult medical problems that patients face.
How (and Why) Steak-umm Became a Social Media Phenomenon During the Pandemic
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
$2M USDA grant funds value-added grains project
A Cornell University scientist is leading a multi-institution team that’s helping turn diverse and ancient grains into staple foods throughout the Northeast and Midwest, thanks to a three-year, $2 million grant from the U.S. Department of Agriculture (USDA).
‘Front of Package’ Nutrition Labels Improved Nutrition Quality
A new study analyzing 16 years of data on tens of thousands of products finds that the adoption of nutrition data on “front of package” labels is associated with improved nutritional content of those foods and their competitors.
Airing commercials after political ads actually helps sell nonpolitical products
About $7 billion reportedly will be spent this fall on television and digital commercials from political campaigns and political action committees, filling the airwaves with political ads many viewers dislike. Companies running ads immediately afterward have been concerned about the potential of a negative spillover effect on how they and their products and services are perceived. But new research from the Indiana University Kelley School of Business finds that the opposite is true. Contrary to mainstream thought, political ads instead yield positive spillover effects for nonpolitical advertisers.
COVID-19 Is Transforming Commercial Use of Digital Technology
Joël Le Bon, a Johns Hopkins Carey Business School associate professor and co-founder of the school’s Science of Digital Business Development Initiative, looks at the immense impact of the COVID-19 crisis on the world of digital business.
The HSUS Announces Forward Food Collaborative Webinar for Food Service: The plant-based solution to a global pandemic
Speakers from the Humane Society of the United States (HSUS), Informed Sustainability Consulting, and Meatless Monday will explore how plant-based menu items can assist food service dining operations during these challenging times.
Luxury Handbag Wearers Likely to Behave Selfishly, Study Shows
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
Stepping into the Esports Field
As the burgeoning esports industry continues to explode, it opens new professional opportunities for graduates—from business and marketing to video production. Embracing this, the CSU has begun incorporating esports into student life and academics.
UCLA Health #TeamLA Campaign Unites Los Angeles
UCLA Health initiative to unite Los Angeles with four key goals: raise the collective civic spirit, encourage responsible behaviors like maintaining good health, acknowledge the hardships that COVID-19 has presented and show gratitude to local MVPs and heroes.
Consumer Stockpiling During COVID-19 Crisis Can Look Panicky, But It Has Its Rational Side
Consumers are clearing store shelves. Some observers call it “panic buying.” But a Johns Hopkins University expert on consumer behavior, while acknowledging that panic is an element of the phenomenon, says stockpiling can be seen as a rational approach to shopping during a pandemic.
Reduced feeling of security leads to instinctive self-preservation, which includes panic buying, expert says
Jon Quinn, lecturer in marketing at the Indiana University Kelley School of Business, who has served in senior marketing positions in the financial and food services industries, explains why many Americans — in response to concerns over COVID-19 — may…
Mount Sinai Health System Names New Creative and Media Agencies of Record
SS+K and Mediassociates announced after months-long search
Marketing Professor Brings Passionate, ‘Unfiltered’ Approach to UVA Darden — and Students Love It
University of Virginia Darden School of Business features Professor Luca Cian
The Hidden History of Valentine’s Day
UNLV history professor Elizabeth Nelson separates facts about the effects of marketing, consumerism, and social media on the holiday’s evolution from fiction about love’s golden age.
Publicly sharing a goal could help you persist after hitting failure
Publicly sharing a goal may help you persist after hitting a failure, but only if you care about what others think of you, according to new research from Binghamton University, State University of New York.
Memorial Sloan Kettering Appoints Roxanne Taylor as Chief Marketing and Communications Officer
Memorial Sloan Kettering Cancer Center has appointed Roxanne Taylor as Chief Marketing and Communications Officer, effective February 3. In this role, Ms. Taylor will be responsible for shaping and enhancing the MSK brand and will be accountable for building the long-term equity of the brand with all stakeholders.
Netflix vs. Disney Plus: What’s Downstream for Streaming?
Home entertainment has transformed. In a matter of years, we’ve gone from rabbit ears on the television to — come the November debut of Disney Plus — mouse ears on streaming media. What does that mean for Netflix and other competitors? What will the future bring for these companies and consumers?
American Association of Endodontists Racks Up a Record 27 MarCom Awards
The American Association of Endodontists continues to make great strides forward when it comes to creativity and communications excellence. The AAE is proud to announce it has received 27 MarCom Awards — its most awards in a single year to date — recognizing outstanding achievement by creative professionals involved in the concept, design and production of marketing and communication materials.