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02 May, 2024

Chulalongkorn Scholar Invites Young Designers to Ride on “Elephant Pants” Wave, Promoting Cultural Identity as a Form of Thai Soft Power

April 11, 2024 sarah JonasFeature

Chula scholar recommended that the Thai government recognize the Elephant Pants as a Soft Power by featuring them in cultural activities, supporting local craftsmen, promoting the product in international fashion events, and sharing the origin and sustainability of the Elephant Pants on digital platforms. This will improve Thailand’s image and support the local economy.

Chula Emphasizes on the Effort to Drive the Thai Economy with Thai Soft Power Through Research and Innovation, Focusing on 2Ts for Cultural Empowerment

October 6, 2023 sarah JonasFeature

Chula Marketing professor draws attention to the strengths and weaknesses that Thai entrepreneurs and related sectors should immediately address so that the Thai economy can soar with soft power while revealing Chula’s readiness to drive research and social innovation to create the leaders of the future and drive Thai soft power to the global society.