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02 May, 2024

Chulalongkorn Scholar Invites Young Designers to Ride on “Elephant Pants” Wave, Promoting Cultural Identity as a Form of Thai Soft Power

April 11, 2024 sarah JonasFeature

Chula scholar recommended that the Thai government recognize the Elephant Pants as a Soft Power by featuring them in cultural activities, supporting local craftsmen, promoting the product in international fashion events, and sharing the origin and sustainability of the Elephant Pants on digital platforms. This will improve Thailand’s image and support the local economy.