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UrduThe National Association of Realtors has agreed to settle a series of lawsuits by paying $418 million in damages and by eliminating its rules on a standard 6 percent sales commission, according to The New York Times. The settlement might mean that…
Tag: Sales
The advantage of digital-native brands setting up physical brand stores—and the challenge of preventing sales losses in existing channels
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.
What do consumers love about loyalty cards? It’s not what you think.
Those consumer loyalty cards filling our wallets that give you a free sandwich or cup of coffee when they’re filled tend to lead to disappointment. A new study shows that for many, completing the card is more fulfilling than the reward.
New UC San Diego Model Predicts Housing Prices to Fall as much as 18% this Year
A new model of forecasting home prices based on consumer demand predicts that prices for housing will decrease by 5% nationally and 12% in San Diego County by the end of this year. The model, which highlights online search activity, was recently published in a new study from the University of California San Diego’s Rady School of Management.
Social media boycott of Goya did not harm sales
Calls for a boycott of Goya Foods products in 2020 actually caused the company’s nationwide sales to rise for a few weeks before subsiding to previous levels, according to new Cornell University research.
The inventors may be long dead, but consumers still crave their essence
Consumers crave authenticity, but what makes something authentic? A new University of Iowa Tippie College of Business study finds it’s a product’s essence, an abstract, unobservable quality that makes a thing what it is in the consumer’s eye. The funny thing is, essence doesn’t exist.
Loyalty Program Members, Regular Customers Respond Differently to Social Media Marketing
A new study finds the social media messages that resonate best with loyalty program members differ from the posts that work best with other customers. The finding could inform how best to craft social media campaigns aimed at either segment of a company’s customer base.