A tally by the authors of the book Olympic Television: Broadcasting the Biggest Show on Earth found women athletes received the majority of the coverage within the 17 nights of NBC’s Tokyo Summer Olympic primetime broadcast.
Tag: Athletics
Leadership Lessons from Student-Athletes
Whether on the field, the court, the mat or the course, these CSU athletes take home more than a win.
Gold on the Line: Olympic Athletes and Their Focus of Attention
No aspect of life was immune from the COVID-19 pandemic — not even a mega, international event that comes around only once every four years. The postponement of the 2020 Summer Olympics, though, might have actually worked to the benefit…
Health and Socializing: Why People Use Mixed-Reality Sports Tech
New technologies allow users to do things like race their real bikes against other real people in a virtual world, and a new study outlines what motivates people to use these online platforms. The findings offer insights for future iterations of these technologies – and how to market them.
McGranes provide gift to Cornell athletics campaign
John McGrane and Martha “Marty” Benson McGrane are donating $100,000 to the Athletic and Wellness Facilities Project, part of the Greater > Than Campaign.
Doping by athletes could become tougher to hide with new detection method
A new method for detecting doping could even the playing field for those trying to keep the Olympics and other competitions clean. Today, scientists report progress in detecting existing dopants and potential future “designer” compounds. They will present their results at ACS Spring 2021.
Lack of heat policies can put athletes at risk
Every year, sports coaches have to navigate how to safely get their teams in shape to compete while temperatures during outdoor practices soar. New research from the University of Georgia aims to help them do just that.

Age shall not weary them when it comes to discus and javelin
Discus and javelin throwers as well as marathon runners and race walkers are likely to achieve their best performances at a later age than sprinters, hurdlers and middle-distance runners. Why? It comes down to muscle fibres and technique.
Athletes don’t benefit from relying on a coach for too long
Athletes increasingly relying on a coach over the course of a season may be a sign that they aren’t progressing in their development, according to new research from Binghamton University, State University of New York.

When can kids return to sports after COVID-19? Doctors weigh in
Pediatric cardiologists are offering important advice on if and when it is safe for children and teens to return to playing sports after recovering from COVID-19.

Looking back at a historic academic year
We take a look back at some key accomplishments from UGA’s most recent academic year, memories that celebrate the courage and determination that helped us persevere through uncertain times.

Charlotte 49ers launch bold new identity
The Charlotte 49ers, UNC Charlotte’s Division I intercollegiate athletics program, today unveiled a highly anticipated new brand identity that is expected to become a rallying point for all of Niner Nation and the broader Charlotte community. This is the first update to the Charlotte 49ers athletic mark since 2000.
Botox Is an Effective Treatment for Some Common Sports Injuries, New Research Suggests
While botulinum toxin is commonly known as a cosmetic treatment for facial lines and wrinkles, a growing body of evidence suggests that “Botox” can also be an effective treatment for certain sports injuries and chronic pain conditions, according to a review in the June issue of Current Sports Medicine Reports, official journal of the American College of Sports Medicine (ACSM). The journal is published in the Lippincott portfolio by Wolters Kluwer.

What happens when sports are canceled?
Professor offers insights in the new void in society

Disruption of sports has ‘substantial, uncertain’ impact on long-term broadcast rights, ticket sales, fan attendance, says economist
With fears over the novel coronavirus shuttering the sports world, Brad Humphreys, economics professor at West Virginia University, said the long-term economic impact could be “substantial” and “uncertain.” Humphreys, whose area of expertise is the economics and financing of sports, has authored several peer-reviewed…
$60 million gift — largest in Binghamton University history — to fully fund new state-of-the-art Division I Baseball Stadium Complex
Binghamton University, State University of New York, today announces its largest gift ever — $60 million committed to a new Baseball Stadium Complex.

Top Triton B-Baller Back on Court, with an Assist from UC San Diego Health
As UC San Diego Athletics steps up to NCAA Division I competition level, they do so with another team behind them: UC San Diego Health, now their Official Health Care Provider