You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study

Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can’t scroll past. And before you know it, you’re craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes.  We’ve got one word for you: mukbang.