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UrduAbstract Native ads are paid advertising created by brands to resemble non-sponsored editorial content from the publisher itself. However, how individuals respond to native ads created by brands then shared by consumers on social media remains unknown. In one field…
Tag: Consumer Behavior
Research shows how corporate social responsibility messaging can backfire
It’s lately been considered good business for companies to show they are responsible corporate citizens. Google touts its solar-powered data centers. Apple talks about its use of recycled materials. Walmart describes its support for local communities.
Scroll, Stop, Shop: Decoding impulsive buying in social commerce
Abstract Technological advancements within social commerce platforms, such as “action buttons” on Facebook or Instagram (e.g., the “Shop” button), have simplified how customers interact with brands, leading to greater impulse buying opportunities. Using a mixed methodology in two studies involving Instagram users in the…
“Pets make you spend more!” Impact of pet ownership on consumer purchase decisions
Abstract Pet ownership has become increasingly popular, making it important to understand whether and how it affects consumers’ purchase decisions. Using pet ownership as an exogenous shock, we employed a difference-in-differences (DID) method with propensity score matching (PSM) to estimate…
Artificial intelligence and consumer behavior: From predictive to generative AI
Abstract Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence (GenAI), the research community and the general public have been captivated by GenAI’s remarkable advances in performance, and its ability to both imitate and, in some respects,…
Do Customers Perceive AI-Written Communications as Less Authentic?
OLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York…
Do Customers Perceive AI-Written Communications as Less Authentic?
How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
The inauthentic consumer: Consequences of self-inauthenticity for possession disposal
Abstract Self-inauthenticity is characterized by feeling out-of-touch with one’s true, authentic self. Here, we propose that self-inauthenticity causes consumers to also feel out-of-touch with objects that are extensions of the self—namely, their material possessions. We call this effect possession alienation and suggest…
Bought too much toilet paper before that winter storm? Here’s why
Why do so many consumers purchase far more than they need during weather emergencies, causing stores to run out of products before everyone has a chance to stock up? Cony Ho, an assistant professor of marketing and business analytics at Northern Arizona University, recently led a series of five studies to find out why—and to find a solution to the problem.
$240 for Illinois Avenue, please: Economic inequality increases preference for personal control appeals
Abstract Economic inequality is rising globally, yet its impact on consumer behavior remains poorly understood. In five studies, we show that economic inequality increases the preference for personal control appeals—advertising appeals encouraging consumers to reclaim their sense of agency and control. This…
Causal recipes of customer loyalty in a sharing economy: Integrating social media analytics and fsQCA
Abstract Built on the evolutionary stimulus-organism-response model, this study examines how customer encounters with different interaction mechanisms (stimuli) evoke service-quality perceptions and sentiments (organisms) that impact customer loyalty (responses) to accommodation-sharing services. It draws important service-quality dimensions and sentiments from…
Artificial intelligence and consumer behavior: From predictive to generative AI
Abstract Since the introduction of ChatGPT, the leading example of Generative Artificial Intelligence (GenAI), the research community and the general public have been captivated by GenAI’s remarkable advances in performance, and its ability to both imitate and, in some respects,…
The inauthentic consumer: Consequences of self-inauthenticity for possession disposal
Abstract Self-inauthenticity is characterized by feeling out-of-touch with one’s true, authentic self. Here, we propose that self-inauthenticity causes consumers to also feel out-of-touch with objects that are extensions of the self—namely, their material possessions. We call this effect possession alienation and suggest…
Inspiration and consumer patience in intertemporal choice: A moderated mediation model of meaning in life and regulatory focus
Abstract Previous studies have investigated the positive effects of inspiration, but its influence on consumer patience in intertemporal choice remains largely unknown. To bridge this gap, we conducted six studies to examine the relationship between inspiration and consumer patience in…
Virtual versus human: Unraveling consumer reactions to service failures through influencer types
Abstract In an era where both human and virtual influencers play pivotal roles in shaping consumer behavior, understanding their influence on consumers’ reactions to service failures has become an essential scholarly pursuit. This research stands at the forefront of this…
Absence makes the heart grow fonder: The interactive effect of crowding information and spatial distance on consumers’ patronage intention
Abstract Existing research has examined the influence of crowding on consumer behavior from an environmental cue perspective, with less attention given to its information cue function. To address the gap, based on construal level theory, this study investigated the impact…
What’s mine is mine, what’s yours is yours: Contamination concerns enhance psychological ownership
Abstract Psychological ownership refers to the subjective feeling that something is mine. Although previous consumer research focuses on how different ways of engaging with a target can influence feelings of psychological ownership toward it, this research investigates the impact of a…
Understanding consumer behavior during and after a Pandemic: Implications for customer lifetime value prediction models
Abstract Our study uses a cohort analysis to investigate Customer Lifetime Value (CLV) for customer cohorts acquired before and during the COVID-19 pandemic. The research estimates CLV in a continuous-time setting of customer transactions within the online grocery sector. Stochastic…
Research Shows Even Positive Online Reviews are a Minefield for Firms
Customer’s online reviews of products and services are highly influential and have an immediate impact on brand value and customer buying behaviors.
Method to the Madness: FSU faculty available to comment on sports psychology, team dynamics for NCAA basketball tournament
In the pressure cooker that is March Madness, some teams collapse and others thrive. Players and coaches who compete every year for that one shining moment strive to understand what makes that important difference. The first round of the men’s…
Consumers empowered with the facts on dairy’s nutritional benefits buy and consume more dairy foods
Participants in a JDS Communications® study increased their purchasing and consumption of cheese, ice cream, milk, and yogurt by more than 20% after learning more about dairy nutrition.
UNLV Experts Available: Super Bowl 2024
The Super Bowl: It’s annually one of the nation’s most-watched television broadcasts. And this year it’s happening in what’s perhaps the most fitting destination yet — Las Vegas, the Entertainment Capital of the World. From tourism and gaming to history and health, UNLV has experts who are uniquely poised to share perspectives on the sport, as well as the city where the Big Game is being held.
Holiday shopping season is in full swing already
HARRISONBURG, Va. — Gone are the days of the holiday shopping season starting on November 1. Shoppers these days begin weeks earlier so that they can spread out the budget, avoid last-minute buying and prevent added stressors, said Tony Kim,…
Power of the Pictogram: Rensselaer Researcher Finds That Sorted Graphics Make Consumers Feel Optimistic
Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily understandable ways.A team of researchers led by Rensselaer Polytechnic Institute’s Gaurav Jain, Ph.D.
When Rentals Go Wrong: Study Explores Sharing Economy and Ways to Boost Good Customer Behavior
The study is based on an extensive investigation of Rent the Runway and data from nearly 2,000 social media posts, 1,168 news media articles, Rent the Runway marketing materials, and interviews with bloggers and consumers.
Digital real estate listings with more photos, descriptions earn higher sale prices
Using “experiential” descriptions and more photos on Zillow can boost offers and sale prices, especially for homes valued significantly higher or lower than the neighborhood average, according to a new study.
Economic expert explains why Halloween has already invaded retail stores
Bewildering as the premature arrival of Halloween merchandise might seem, the impetus for retailers to get the jump on a holiday can be readily explained as simple economic behavior. Jadrian Wooten, a Virginia Tech professor of economics, explained what drives these early holiday displays.
Label date, not phrasing, drives consumer decisions to toss food
Up to half of consumers may decide to pour perfectly good milk down the drain based solely on their glance at the date label on the carton, a new study suggests.
GW Expert: How will AI change the future of shopping and searching?
This week, Microsoft co-founder Bill Gates said he sees the end of Google Search, Amazon and Shopify if artificial intelligence continues to evolve at its current pace. According to Quartz, Gates believes these tools will soon be outdated, as AI is…
How a test drive may lead to an electric vehicle purchase
Test driving an electric vehicle boosts some potential buyers’ personal identity as being early adopters of the latest technologies, and that strengthened self-perception was linked to a higher likelihood that the test-driver would show interest in buying the car, a new study suggests.
Rensselaer Experts Available to Discuss Musk’s Twitter Takeover
Elon Musk’s acquisition of Twitter and subsequent dramatic changes have caused controversy and speculation. His corporate restructuring has included mass layoffs and resignations, calls for employees to “work long hours at high intensity,” and the elimination of remote work opportunities.…
Moveable Robotic Platform Could Be the Future of Retail
Shifting customer shopping habits, exacerbated by the recent pandemic, have forced retailers to reimagine the way goods and services are handled. “Omni-channel services” — such as buy online and pickup in store, in-store returns, ship from store, and home delivery — have shifted the in-store logistics once done by shoppers to retailers.
Gen Z Shoppers Likely Driving Some Small Business Shopping Trends
While the numbers aren’t in just yet on how many people supported small businesses over the holiday weekend, a pre-holiday survey from Bankrate predicted more consumers were planning to shop on Small Business Saturday than on Black Friday. If you would…
What You Should Know About Holiday Shopping
Rutgers experts provide insight on ways to save money while focusing on holiday cheer With Black Friday and Cyber Monday upon us, Rutgers experts weigh in on the holiday retail season. What should consumers do over the next month to know they…
How Much Will Inflation Really Influence Spending This Holiday Season?
Almost everything is more expensive these days: Gas prices have reached record highs. Grocery prices are through the roof. And as we approach the holiday season, all that inflation leaves little money for extras like entertainment, travel, or shopping — or does it? For the scoop on how inflation will influence the holidays, we checked in with UNLV hospitality professor, tourism researcher, and consumer behavior expert Amanda Belarmino.
Anticipate the “day-after” feeling to avoid holiday overspending, expert says
To avoid holiday overspending this year, Binghamton University consumer behavior expert Subimal Chatterjee offers a helpful tip.
Consumer behavior expert explains why fans spend thousands on Taylor Swift concert tickets
Subimal Chatterjee is a SUNY distinguished teaching professor of marketing in Binghamton University’s School of Management. He researches consumer behavior, irrational decision-making and how value perceptions are shaped. Why do fans spend thousands on concert tickets? For major artists like…
Smartphones push consumers to prefer unique, tailored products
Using our smartphone — but not a borrowed phone — makes us more likely to choose products tailored to our style.
Hiding chocolate stashes or Amazon purchases from a partner? ‘Guilty’ purchases may have benefits
Do you have a secret stash of chocolates that you keep from your partner, or do you intentionally keep your spouse from knowing about something you bought on Amazon? New research indicates that small but commonly hidden actions such as these may be good for the relationship.
Consumers embrace milk carton QR codes, may cut food waste
The “use-by” and “best-by” dates printed on milk cartons and gallon jugs may soon become a thing of the past, giving way to more accurate and informative QR codes. A new Cornell University study finds that consumers will use the QR codes – to better depict how long the milk is drinkable and create substantially less agricultural and food waste.
Spotify data helps researchers find the secret to successful #TV advertising, #UWM study reveals.
A study published by the Journal of Marketing Research has found that the more energetic TV commercials are, the more likely viewers pay attention. In fact, energy has replaced volume since legislative restrictions on loudness went into effect in 2010.…
It pays to be nice to your competitor brands on social media, study says
Taking a risk and praising a competitor wins over consumers on Twitter, especially skeptical ones, according to this study. And that turns conventional wisdom about acknowledging competitors on its head.
Why sugary drink taxes aren’t effective – and how to change that
Several U.S. cities have instituted taxes on drinks with added sugar in order to reduce consumption, but new research suggests these policies currently have one fatal flaw. The study found that sugary drink taxes only reduce purchasing if price tags mention that consumers pay that tax when they buy the drink.
Ending prices with “.99” can backfire on sellers
Setting a price just below a round number ($39.99 instead of $40) may lead consumers into thinking a product is less expensive than it really is – but it can sometimes backfire on sellers, a new study shows.
How Social Norms Influence Consumer Behavior
Researchers from Universidad Carlos III de Madrid, HEC Montréal, and University of New South Wales, UNSW Sydney published a new paper in the Journal of Marketing that performs a meta-analysis of extant research on social norms to establish several new empirical generalizations.
Knitting’s resurgence reflects women’s desire to confront inequality
Based on interviews, surveys and going “undercover” as a knitter, marketing professor Andre F. Maciel concluded that millions of knitters are engaged in a political and cultural battle to gain more respect for skills often scorned as women’s work.
Eye Tracking Study Shows How Online Ads Help Consumers Shop Faster
Maryland Smith’s Michel Wedel and co-authors show that advertising at the point of purchase can help shoppers find the advertised product more quickly, in part by helping them weed out all the products not having the features they were looking for.
Study of Diaper Sales Offers New Way to Determine Commercial Products’ Popularity, Durability
To gauge the popularity, quality, and durability of a consumer product, Professor Andrew Ching of the Johns Hopkins Carey Business School came up with the idea of examining the “inter-purchase” periods for products – that is, the amount of time between one purchase of a product and then the next purchase of the same item to replenish the supply.
Super Bowl Ads Critique: Maryland Smith Experts Available
Consumer behavior and advertising experts at the University of Maryland’s Robert H. Smith School of Business are available to critique this year’s Super Bowl commercials. The experts are marketing professors Henry C. Boyd III, Amna Kirmani and Judy Frels. Boyd…
The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available
Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School are available to expand on her comments, below, explaining what’s at stake for brands that speak out against the Jan.…