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UrduHow do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
Tag: marketing and advertising
Olympics’ Gender Equality: Implications and Historical Context
UMD business experts’ analysis includes Olympics gender parity as an opportunity for marketers to showcase uplifting narratives about overcoming challenges and winning to reach consumers, especially women.
An experience or a material product: Which new purchase is more likely to elicit envy in other consumers?
A new study by researchers at the University of Utah suggests that the type of product and the kind of comparison being made interact to generate feelings of consumption envy, which has implications for consumer marketing.
A Force of Influence: Children as YouTube Stars
Benjamin Burroughs, an assistant professor of journalism and media studies at UNLV, examines the emergent digital media landscape where children are cultivated as child “influencers” and explores the ethical considerations of child-created content on social media sites like YouTube.