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UrduA new study by researchers at the University of Utah suggests that the type of product and the kind of comparison being made interact to generate feelings of consumption envy, which has implications for consumer marketing.
Tag: marketing and advertising
A Force of Influence: Children as YouTube Stars
Benjamin Burroughs, an assistant professor of journalism and media studies at UNLV, examines the emergent digital media landscape where children are cultivated as child “influencers” and explores the ethical considerations of child-created content on social media sites like YouTube.