Knowledge of the origin of the food makes it taste better

Well-known foods taste the best, but if we know where the food comes from and how it is made, it gets better, even if we don’t think the taste is spot on. New research from Future Consumer Lab at the University of Copenhagen demonstrates this.

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Knowledge of the origin of the food makes it taste better

Well-known foods taste the best, but if we know where the food comes from and how it is made, it gets better, even if we don’t think the taste is spot on. New research from Future Consumer Lab at the University of Copenhagen demonstrates this.

Read more