With Super Bowl 55 less than two weeks away, marketers are geared up for this year’s batch of advertisements. But after a tumultuous year, what’s the right tone for advertisers to strike? Maryland Smith’s Henry C. Boyd III has an idea.
Tag: University Of Maryland
Free Retail Management Series from Maryland Smith Begins Jan. 27
Professor of Marketing Jie Zhang at Maryland Smith delivers a free, three-part online series for retail management professionals. It’s part of the broader Maryland Business: Rebooted initiative in response to the COVID-19 pandemic.
The Feeling Economy: How AI is Creating the Era of Empathy
As machines are trained to “think,” many tasks that previously required human intelligence are becoming automated through artificial intelligence. However, human workers have a competitive advantage: It is more difficult to automate emotional intelligence.
COVID Vaccine: Focus on Distribution Speed Over Allocation Prioritization, says Supply Chain Systems Expert
University of Maryland Professor Emeritus Michael O. Ball, a researcher and expert on supply chain management and system reliability, is available to discuss his position that perfect adherence to COVID vaccine allocation prioritization “is not the most desirable way to…
UBS Quant Insight Series Examines Stock Market-Economy Disconnect
Maryland Smith-hosted event on Jan. 18 features Gerald Garvey, head of Asia-Pacific Research and co-head of Global Research Blackrock Systematic Active Equity.
OECD and CSIS Experts to Discuss Global Trade in the New Year
Maryland Smith hosts global trade experts for a discussion on how the post-Covid environment, the Biden Administration and other factors will impact global trade in 2021.
Noncompetes Stifle Workers: Concluding Research Forthcoming in Multiple Publications
The debate over whether noncompete agreements help or hurt employees is addressed in four research papers forthcoming in top journals and co-authored by management professor Evan Starr at the University of Maryland’s Robert H. Smith School of Business. The results, he says,…
Modernizing Financial Data the Focus of Dec. 15 Webinar Hosted by Maryland Smith
Experts representing academia and industry will discuss the prospect for improving standards and adopting new technologies to address weaknesses in the financial data that banks, regulators and the public depend on to evaluate financial risks
Webinar: Artificial Intelligence, Firm Growth and Industry Concentration
Research into the positive effects of artificial intelligence on firms will be discussed in a Dec. 2 webinar hosted by the Center for Financial Policy at the University of Maryland’s Robert H. Smith School of Business.
Workplace Expert: COVID-Safe Company Holiday Party Ideas and Why Celebrating is Significant
Maryland Smith workplace expert Vijaya Venkataramani says Zoom fatigue notwithstanding, a COVID-safe staff or company holiday celebration is ideal for leaders and managers to give thanks to team members for their resilience in 2020.
AI Leadership for Healthcare Certificate Program Forthcoming from Maryland Smith
An 18-week-long AI Leadership for Healthcare certificate launches from the University of Maryland on Jan. 19, 2021. The fully online program requires no IT programming experience and is designed to provide a full perspective of the business of healthcare.
New Study: GAAP Earnings as Predictor of Job Gains, Layoffs
Analysts have long looked to aggregate earnings news to predict future economic growth, inflation, and even monetary policy. But given the increasing significance of forecasting labor market growth, can those GAAP earnings also predict the future path of the labor…
What Gamers Should Know About Playing with Stocks
Award-winning researcher and expert on economics and market structure Albert “Pete” Kyle says “don’t confuse luck for skill,” amid advice for ‘Animal Crossing’ fans who want to play the stock market.
Election Experts at Maryland Smith on Stock Market and Regulatory Policy Implications and Campaign Strategy Effects
The following faculty experts at the University of Maryland’s Robert H. Smith School of Business are available during and after Election Day 2020. Financial-Economic Policy Implications Cliff Rossi , [email protected] Professor of the Practice and Executive-in-Residence, Rossi has insight…
DOJ Case Against Google ‘May Be Just a Start’
As the Justice Department’s antitrust suit against Google parent Alphabet Inc. heads to a Friday (10/30) hearing in U.S. District Court, Maryland Smith’s Kislaya Prasad is available to expand on his comments, excerpted from DOJ and Google: “Google’s search monopoly is too narrow,…
Webinar: Carbon Transition Risk
UBS Quant Insight Series 2020, co-hosted by Maryland Smith, continues with a focus on climate change as a risk-management issue for investors.
Webinar: Global Supply Chain Exposure and Vulnerability to Increasing Climate Extremes
Experts on climate change and supply chain risk at the University of Maryland will discuss their research into global supply chains’ exposure and vulnerability to increasing climate extremes.
Webinar: Pricing Climate Change Risk in the Markets at 9 a.m. Oct. 20
Maryland Smith’s Center for Financial Policy hosts a discussion of an NBR working paper on pricing climate change risk in markets.
Study Examines Media Outlets’ Strategic Maneuvering Behind Movie, Videogame Reviews
A recently published study in Strategic Management Journal examines two strategic behaviors behind media outlets publishing reviews for blockbuster movies and videogames.
The Pandemic is Pushing Women, People of Color Out of Their Careers; Maryland Smith Expert Describes How and Why Organizations Should Mitigate this Trend
A disproportionate share of women and people of color exiting the workforce poses a conundrum for diversity-focused organizations. But management professor and Assistant Dean for Full-Time MBA Programs Nicole M. Coomber at Maryland Smith explains strategies to mitigate this COVID-driven trend.
Webinar: The Pandemic and the Aviation Industry
Experts discuss impacts of the global coronavirus pandemic on air transportation, in an FAA-supported NEXTOR-III webinar.
Webinar Series: Investors and ESG
In ‘The Second Objective Function,’ Maryland Smith’s Center for Financial Policy, with USB, launches a free webinar series that explores the environmental, social and corporate governance questions that are most pressing for organizations and investors today.
Webinar: Do Investors Care About Carbon Risk?
Imperial College of London professors Marcin Kacperczyk and Patrick Bolton (also of Columbia University) discuss findings in their NBER working paper, “Do Investors Care About Carbon Risk?
Maryland Smith’s Conference on Health IT & Analytics Goes Virtual Oct. 8-10
Researchers, clinical executives and policymakers will share and discuss the latest findings and practices connected to the design, implementation and use of information technology and artificial intelligence in healthcare in this 11th annual event.
Webinar: Social Transmission Bias in Economics and Finance
Maryland Smith and UBS host a discussion on how social transmission bias in economics and finance and how it affects social processes shaping economic thinking and behavior.
Free Digital Marketing Series from Maryland Smith Begins Sept. 30
Marketing professor Mary Harms will cover key digital marketing strategies and tactics to create awareness and the best consumer experience and to resonate with target audiences, in a three-part, free webinar series from the University of Maryland.
Webinar: Data Gaps Posing Risks to Financial Markets and Economy
The Federal Reserve’s Randal Quarles and Stanford professor Darrell Duffie will discuss the progress on financial stability analysis and data needs since the 2008 financial crisis.
Federal Reserve Short-Term Funding Markets Conference Set For Sept. 25
Maryland Smith and the Federal Reserve Board co-host a webinar to explore short-term funding markets that are experiencing funding stress and investor runs amid COVID-19 market turmoil.
WeChat, TikTok Ban ‘Signals U.S., Chinese Internets Drifting Apart,’ and this is Bad for the Global Economy
With the Trump administration ban of WeChat and TikTok, Research Professor Kislaya Prasad can explain why this signals “the U.S. and Chinese Internets are drifting apart” and why this “is bad for the world.” Prasad is Academic Director of the…
Progress Toward Antiviral Treatments for COVID-19
COVID-19 is caused by the virus SARS-CoV-2, which is structurally similar to the viruses that cause SARS-CoV and MERS-CoV. In The Journal of Chemical Physics, scientists report molecular-level investigations of these viruses, providing a possible pathway to antiviral drugs to fight the diseases. They looked at a viral protein that plays a role in the virus’s ability to replicate and in defeating the host’s immune system, making it an attractive target for potential drug treatments.
Maryland Smith to Continue to Waive GMAT/GRE Requirement
The University of Maryland’s Robert H. Smith School of Business is extending, for full-time and part-time MBA applications, the option to bypass the GMAT/GRE requirement for the 2021-2022 academic year. Maryland Smith initially granted option in response to the onset of the coronavirus pandemic.
Pivoting Is the New Normal (In the COVID-Impacted Business Environment)
Entrepreneur Andy Shallal and Maryland Smith Associate Dean of Undergraduate Programs Victor Mullins will discuss pivoting business strategy in the midst of a global pandemic, economic distress and racial protests.
WTC Survivor/Maryland Smith Professor Available to Recount 9-11 at Ground Zero
Elinda Kiss, clinical associate professor of finance at the University of Maryland’s Robert H. Smith School of Business, escaped from WTC 1 then watched as United Airlines Flight 175 struck WTC 2. On hand for a conference at Marriott World Trade…
Risk Leadership Series: Consumer and Commercial Loan Risk During COVID
John Stewart, CRO of Boeing Federal Credit Union, will discuss COVID-related risks associated with consumer and commercial loan products.
New Flood Risk Database for Homeowners Lacks Reliability: UMD Risk Expert
Professor of the Practice Clifford Rossi at the University of Maryland’s Robert H. Smith School of Business can comment on the implications of First Street Foundation’s new, interactive website providing flood risk data on U.S. homes and properties. He says: “We have a firm providing scores…
Webinar: “Decomposing the Value of Corporate Culture” Aug. 18
Duke University’s Jillian Grennan gives insights into measuring corporate culture, as part of a webinar series presented by UBS and Maryland Smith’s Center for Financial Policy.
Will 2020 be a Turning Point for Electric Vehicles?
If 2020 proves a turning point from internal-combustion engines to electric vehicle models, EV expert and historian David Kirsch says scholars will likely look back and point to five specific factors.
First-of-its-kind Collateral Risk Education Series Launches Sept. 14
Clifford Rossi, formerly a risk executive for the likes of Citi and Countrywide, directs an online series at the intersections of mortgage collateral valuation and risk management. Vigilance against deficiency in this area, he says, “is particularly critical as markets are supply constrained and getting the appraisal right is essential.”
How Technological, Socioeconomic and Geopolitical Forces are Altering Everything We Know about Marketing
A new study examines technological, socioeconomic and geopolitical forces altering the marketing industry — including deepening consumer relationships — and the implications for marketing managers, educators and researchers.
Sense of normalcy bounces back faster than we might think
Research forthcoming in the Journal of Applied Psychology shows that psychological recovery can take place even while a person is still in the throes of a stressful experience. That’s significant, says co-author Trevor Foulk, a management professor at the University of…
Global Consulting Program for Maryland Businesses Application Deadline Approaching
August 1 is the preferred deadline for Maryland businesses to apply for a Maryland Smith-coordinated program designed to increase expertise in international expansion and global business strategies.
Global Trade During COVID-19 and the WTO Response: July 27 Webinar
Experts representing Maryland Smith and the World Trade Organization will discuss COVID-19’s impact on global trade, the WTO response and implications for the future of trade.
Webinar: Risk Perspectives in Turbulent Times
Risk experts representing the University of Maryland’s Center for Financial Policy and Freddie Mac will discuss the evolution of enterprise risk management, top risk issues affecting the mortgage industry and the role of analytics in risk management in a free, July 31 webinar.
Employee advice for office re-entry during COVID-19
Transitioning back to the office during the coronavirus crisis can be not only draining, but also treacherous because of potential emotional landmines. To ease into this period of workplace reentry, Maryland Smith organizational psychology expert Gerald Suarez offers advice.
Keys to an Effective Washington Redskins Rebranding
Marketing professor and consumer behavior expert Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School of Business is available to expand on his comments, below, that explain keys to a successful rebranding of the NFL’s Washington franchise as…
Atlantic Hurricane Season and Mortgage Default Risk
Maryland Smith finance professor and former risk executive Clifford Rossi’s new study examines the future implications of a predicted increase in hurricane activity for the likes of borrowers and mortgage credit investors.
Machine Learning Has a Flaw. It’s Gullible
Potential biases that limit the effectiveness of machine learning process technologies and the scope for human capital to be complementary in reducing such biases is explored by Rajshree Agarwal and Evan Starr at the University of Maryland’s Robert H. Smith…
Social Media as the ‘Ground Game’ in Election Season 2020
Lingling Zhang, drawing from recent research into ways political campaigns spend their marketing budgets, examines polarized social media messaging as increasingly prominent as a grassroots strategy in an election season impacted by COVID-19-induced social distancing.
FAA Extends Funding for NEXTOR III Aviation Operations Research Consortium
The FAA has extended funding for the Maryland Smith-supported consortium that has developed decision support tools, operational and system concepts, and policymaking tools that benefit the FAA, the airline industry and the flying public.
Work Habits of Highly Effective Teams: Insight for Businesses Operating or Reopening Amid Coronavirus
Maryland Smith workplace expert Cynthia Kay Stevens gives advice that organizations can use to better support their teams as they take on complex problems including those posed by operating or reopening amid restrictions imposed by COVID-19.