In the wake of unrest like that from the George Floyd protests, some companies will be slow to release statements, wary of having their message misconstrued by those who disagree. But silence is not a winning strategy, says marketing professor Amna Kirmani.
Tag: University Of Maryland
Consumers increasingly demand that brands take a stance during turmoil: Maryland Smith expert
Consumers, especially millennials, want to see their brands and companies take a stand on social issues. And In times of turmoil, companies may respond differently, but the intent behind their messaging must be authentic and responsible.
Luxury Handbag Wearers Likely to Behave Selfishly, Study Shows
Recently published findings show that wearing and using a luxury good, like a Prada handbag, can lead ordinary people to behave badly.
How to Weigh and Implement a 4-Day Workweek
With former Democratic presidential candidate Andrew Yang recently advocating via Twitter for a four-day workweek, Professor of the Practice in Systems Thinking and Design Gerald Suarez at the University of Maryland’s Robert H. Smith School of Business says “done right,…
Success Tips for Telework Newcomers from Maryland Smith Experts
Given current work-from-home mandates across industries and jobs, management professor Trevor Foulk ([email protected]) and career and leadership coach Rachel Loock ([email protected]) at the University of Maryland’s Robert H. Smith School of Business can give success tips for telework newcomers. Foulk:…
Leadership Expert: Keeping Employees Focused Through Grief and Loss
Professor of the Practice in Systems Thinking and Design Gerald Suarez at the University of Maryland’s Robert H. Smith School of Business can expand on his comments, below, on how leaders can help their employees grieve the death of a coworker while…