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Urdu“Thai fruit flavored herbal effervescent tablets,” the world’s first Thai herbal product in an effervescent tablet form with Thai fruit flavors, is another achievement from the joint research and development between a private organization, Get Taste Thai CO., LTD. and Assoc. Prof. Dr. Inthawoot Suppavorasatit, Deputy Dean of the Faculty of Science, Assoc. Prof. Dr. Kitipong Assatarakul, Head of the Department of Food Technology, and Asst. Prof. Dr. Nattida Chotechuang, Department of Food Technology, Faculty of Science, Chulalongkorn University.
Tag: Product
World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club
A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.
Voice of the Professional: Acquiring competitive intelligence from large-scale professional generated contents
Abstract Professional generated content (PGC) serves as a vital and reliable online source that provides large-scale information about various aspects of brands and products. This study focuses on acquiring product-level competitive intelligence from large-scale PGCs. Specifically, we aim to simultaneously…
Cole-Parmer Re-launches Fluid Handling Product Line
Cole-Parmer, an Antylia Scientific company, is a trusted global leader in laboratory essentials. We deliver a portfolio of reliable equipment and consumables to help speed scientific discovery in life science, clinical, academic and research laboratories.
How much are you willing to pay for a product or service? It depends on your other options and the given context
Researchers from Concordia University and Northwestern University published a new Journal of Marketing study that presents the Comparative Method of Valuation as a more accurate way to measure customers’ willingness to pay for a product or service.
From Classroom to Community, Chula Business School Students Tackle Business Sandbox, Develop a Local Brand
From classroom to market, students belonging to the SIFE club, Chulalongkorn Business School, have collaborated with a community in Nakhon Sawan to develop “Nalin,” a healthy lotus tea that has won the first prize for business plans that promote sustainable community business based on human development and mutual learning.
A Huge Success of the “Thailand Halal Assembly 2022” to Advance Halal Science and “Thailand Diamond Halal” to the Global Stage
Thailand Halal Assembly 2022 received tremendous success and was praised as one of the best global events.
How to Effectively Market Influencers “Kollective”: An Innovation that Responds to Business Needs by Chula’s Start-Up
Chula alumni team in cooperation with the CU Innovation Hub has come up with the idea of “Kollective” a new start-up that provides the tools and services for full-scale marketing of influencers. With the analysis using big data, the best influencers are chosen to increase sales volumes in your business.
Pineapple Jelly Probiotics Health Drink for Elderly Adults that Can Help Fix Farmers’ Problems
A team of researchers from Chula Faculty of Science in cooperation with the Faculty of Medicine, Khon Kaen University has developed the “Jelly Nata Probiotics” jelly drink made from pineapple to benefit the mental wellbeing of the elderly, add value to pineapple while also solving the oversupply of pineapples.
Chula Marketing Guru Cautioned Entrepreneurs Against “3Ps of Business Taboos” to Survive the Fourth Wave of COVID-19
Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.