Tag: brand marketing

Do Customers Perceive AI-Written Communications as Less Authentic?

sarah JonasResearch Results

How do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.

World Branding Expert Suggests Place Branding for Thailand’s Soft Power, Increasing Income, Reducing Costs, Building Thailand’s Fan Club

sarah JonasFeature

A world-renowned place branding expert and Thai professors in branding joined a discussion on “Rethinking Soft Power with Place Branding,” emphasizing the effective use of place branding in Thailand to push the soft power agenda to the fullest.

You Are What Your Food Influencer Is Eating: UNLV Social Media Experts Team on Mukbang Study

sarah JonasExpert Pitch

Ever find yourself inexplicably sucked into (another!) video of social media influencer downing a massive feast of 100 different kinds of shrimp? You can’t scroll past. And before you know it, you’re craving crustaceans, making reservations at that new seafood restaurant, and searching for recipes.  We’ve got one word for you: mukbang.

Chula Marketing Guru Cautioned Entrepreneurs Against “3Ps of Business Taboos” to Survive the Fourth Wave of COVID-19

sarah JonasFeature

Chula marketing professor from the Faculty of Commerce and Accountancy warned entrepreneurs of the “3Ps” of things they should not do, and to hang on to their hope. This fourth wave of COVID-19 too shall soon pass.

The Stakes for Brands Speaking out on the Capitol Riot: Maryland Smith Experts Comment, Available

sarah JonasExpert Pitch

Marketing and consumer behavior experts Amna Kirmani and Henry C. (Hank) Boyd III at the University of Maryland’s Robert H. Smith School are available to expand on her comments, below, explaining what’s at stake for brands that speak out against the Jan.…