Word-of-mouth is seen as free advertising, but researchers from Maryland Smith and the University of Chile say it can be a sign to spend more on advertising.
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
Using “BPA-free” plastic products could be as harmful to human health — including a developing brain — as those products that contain the controversial chemical, suggest scientists in a new study led by the University of Missouri and published in the Proceedings of the National Academy of Sciences.
Researchers have developed a tool to help organizations better assess how stakeholders respond to crises, in order to help them respond to future challenges.
Researchers created an algorithm that successfully predicted consumer purchases.
Binghamton University now offers the ability to connect with global media outlets direct from campus, via a newly installed VideoLink ReadyCam® broadcast studio.
The Public Relations Society of America, the nation’s leading professional organization serving the communications community, recently announced the election of Echelle Jobe Rutschman to its College of Fellows.