English
Arabic
Chinese (Simplified)
Dutch
Esperanto
French
German
Greek
Italian
Japanese
Korean
Portuguese
Russian
Spanish
UrduA new study tracked 10 years of data to capture shifts in how corporate interests and the public discussed a complex legal situation – and how those dynamics related to stock price. The bottom line? When the company took an aggressive stance, its stock price dropped.
Tag: Public Relations
Shutdowns, like elections, have winners and losers. Virginia Tech expert explains the optics and how it impacts elections.
The political optics of a government shutdown Shutdowns, like elections, have winners and losers. Virginia Tech public relations expert Cayce Myers says the perception of who caused the shutdown and who didn’t frequently becomes part of a larger political narrative…
Who’s really driving conversations on social media?
Log on to your favorite social media site and you’re likely to see a slew of posts and opinions on controversial topics like social justice, immigration, and corrupt elections.
Comm Arts Chula Offers 2 New Courses on Creating Fun Games to Dazzle Digital Natives
To keep abreast with the world of modern communication, the Faculty of Communication Arts, Chulalongkorn University (Comm Arts Chula) is offering 2 brand new courses on creative media in the form of games through a cross-disciplinary approach alongside Chula Engineering and College of Public Health Sciences to create a media that’s accessible and appealing to the digital-age audience.
Why Buzzworthy Companies Should Up Their Ad Budgets
Word-of-mouth is seen as free advertising, but researchers from Maryland Smith and the University of Chile say it can be a sign to spend more on advertising.
How (and Why) Steak-umm Became a Social Media Phenomenon During the Pandemic
A new study outlines how a brand of frozen meat products took social media by storm – and what other brands can learn from the phenomenon.
Think all BPA-free products are safe? Not so fast, scientists warn
Using “BPA-free” plastic products could be as harmful to human health — including a developing brain — as those products that contain the controversial chemical, suggest scientists in a new study led by the University of Missouri and published in the Proceedings of the National Academy of Sciences.
How the Public Responds to Corporate Crises (and What Companies Can Do About It)
Researchers have developed a tool to help organizations better assess how stakeholders respond to crises, in order to help them respond to future challenges.
What’s your brand?
Researchers created an algorithm that successfully predicted consumer purchases.
Binghamton University launches on-site broadcast studio to connect with media outlets worldwide
Binghamton University now offers the ability to connect with global media outlets direct from campus, via a newly installed VideoLink ReadyCam® broadcast studio.
Echelle Jobe Rutschman selected for top professional honor
The Public Relations Society of America, the nation’s leading professional organization serving the communications community, recently announced the election of Echelle Jobe Rutschman to its College of Fellows.