Tag: crisis communications

Study Suggests Taking an Aggressive Stance in Crisis Communications Costs Companies Money

sarah JonasResearch Results

A new study tracked 10 years of data to capture shifts in how corporate interests and the public discussed a complex legal situation – and how those dynamics related to stock price. The bottom line? When the company took an aggressive stance, its stock price dropped.

COVID-19 Crisis Communication Expert Available

sarah JonasExpert Pitch

In a world where conspiracy theories and political polarization abound, how does one effectively pull off double duty at battling against both the spread of COVID-19 and misinformation about it? For answers, we turned to Rebecca Rice, a UNLV Greenspun College of Urban Affairs professor who specializes in crisis communication.