Innovative tool analyzes all 22,000 tweets from 2016 Republican presidential candidates

Donald Trump’s Twitter activity during the 2016 presidential primaries was largely comprised of tweets about performance, style, personal attacks and his standing in the polls.
Researchers call this type of political messaging a strategy frame. Issue frames, meantime, deal with policy, decision-making, and identifying problems and proposing solutions.
Most GOP hopefuls were issue focused. Only Trump and John Kasich, the last two Republicans standing prior to the convention, emphasized strategy over issues, according to a new study by researchers from the University at Buffalo and Georgia State University.

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