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UrduHow do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
Tag: Marketing Research
Chartering marketing strategy and marketing management research toward greater relevance and impact
Abstract While marketing research can influence the thinking, decisions, and actions of different stakeholders (including the academy, society, students, and practitioners), the majority of marketing research aims for impacting marketing scholars and practitioners. Noting that the key to creating impact…
Researchers develop new method to help investors predict firms’ decision-making, optimize portfolios and generate greater returns
New research from Notre Dame Marketing Professor Andre Martin introduces a novel method to help investors predict myopic marketing spending —reducing marketing as well as research and development expenses to boost earnings, which increases current-term results at the expense of long-term performance — up to a year in advance.
The secret to enhancing consumer valuation and addressing the climate crisis at once: introduce circular take-back programs
Consumers value circular program products more because they evoke psychological ownership. Marketers and policymakers should consider this when implementing circular programs.
Power of the Pictogram: Rensselaer Researcher Finds That Sorted Graphics Make Consumers Feel Optimistic
Sometimes, how the information is presented is as important as the information itself. Graphics, icons, and pictograms are increasingly popular methods of presenting information to consumers in direct, memorable, and easily understandable ways.A team of researchers led by Rensselaer Polytechnic Institute’s Gaurav Jain, Ph.D.
Marketing research is too narrow: Hw the field must change to keep producing relevant, timely knowledge
Marketing research needs to broaden its focus to address complex problems
The advantage of digital-native brands setting up physical brand stores—and the challenge of preventing sales losses in existing channels
Researchers from Erasmus School of Economics at Erasmus University Rotterdam, KU Leuven, Universität zu Lübeck, Christian-Albrechts-Universität zu Kiel, and FoodLabs published a new Journal of Marketing article that investigates the multichannel impact of brand stores by digital-native FMCG brands.
Disclosing ‘true normal price’ recommended to protect consumers from deceptive pricing
New research forthcoming in the Journal of Marketing from Joe Urbany, marketing professor in the University of Notre Dame’s Mendoza College of Business, recommends disclosing a “true normal price” to protect consumers from decepting pricing.
11 ways to improve airlines for customers
The name of the game is customer satisfaction, especially in the airline industry where companies are constantly jockeying for business by promising better service than their competitors. Now a professor at the University of Missouri has used artificial intelligence to sort through thousands of customer reviews and identify where airlines are falling short.
Highlight facts or appeal to feelings? The psychology of persuading individuals to contribute to a collective goal
Researchers from Fudan University, China Europe International Business School, and Peking University published a new Journal of Marketing article that examines how marketers can use different messaging to persuade individuals to contribute to a collective goal.
Later brand reveal in advertisements leads to better sales
When it comes to product advertisements, consumers like a bit of mystery.
Do acquisitions harm the acquired brand? Identifying conditions that reduce the negative effect
Researchers from University of Leeds, University of Vienna, and University of Pennsylvania published a new Journal of Marketing article that examines why consumers develop negative reactions towards acquired brands and explains conditions that attenuate that negative effect.
Made by women: Why women buy from women and men buy from women and men
Researchers from Technical University of Munich and Copenhagen Business School published a new paper in the Journal of Consumer Psychology that provides fresh insights into how individual purchase decisions are influenced by the gender of the person producing the goods.
The effect of dark traits such as Machiavellianism, narcissism, and psychopathy on salesperson performance
Researchers from University of New Hampshire, University of Kentucky, Texas A&M University, and Florida State University published a new paper in the Journal of Marketing that examines the effect among salespeople of three negative personality traits – Machiavellianism, narcissism, and psychopathy.
Spotify data helps researchers find the secret to successful #TV advertising, #UWM study reveals.
A study published by the Journal of Marketing Research has found that the more energetic TV commercials are, the more likely viewers pay attention. In fact, energy has replaced volume since legislative restrictions on loudness went into effect in 2010.…
Craft products are experiencing soaring growth — Here’s how firms are cashing in
Researchers from Concordia University and HEC Montreal published a new paper in the Journal of Marketing that explains how the development of markets towards greater concerns for aesthetics and craft—whether it be the search for the perfect espresso shot or the creation of a visually complex tattoo—results from interactions between craft and commercial firms.
Can computers write product reviews with a human touch?
Artificial intelligence systems can be trained to write human-like product reviews that assist consumers, marketers and professional reviewers, according to a study from Dartmouth College, Dartmouth’s Tuck School of Business, and Indiana University.
How grocery shoppers spend differently during times of personal and macro economic change
Researchers from the University of Cologne and University of Bremen published a new paper in the Journal of Marketing that examines how micro and macro conditions influence grocery shopping behaviors in different ways.
New Research Looks at the Growing Acceptance of Cannabis
New research offers how cannabis can replace the “bad” associations to draw more attention to policymakers and consumers. This research is from Ashlee Humphreys, associate professor of marketing at Kellogg School of Management, and her colleagues in the Journal of Consumer…