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UrduNew research from Notre Dame Marketing Professor Andre Martin introduces a novel method to help investors predict myopic marketing spending —reducing marketing as well as research and development expenses to boost earnings, which increases current-term results at the expense of long-term performance — up to a year in advance.
Tag: Strategy
Hummingbirds use torpor in varying ways to survive cold temps
Hummingbirds have the fastest metabolism of any animal. The tropical hummingbirds that live in the Andes Mountains in South America must expend considerable energy to maintain their high body temperatures in cold environments. One tool that they use to survive cold nights is called torpor, a hibernation-like state that allows them to ramp down energy consumption to well below what they normally use during the day.
JMIR Research Protocols | Google Apple Exposure Notification System for COVID-19
JMIR Publications recently published “Dissemination and Implementation of a Google Apple Exposure Notification System for COVID-19 Risk Mitigation at a National Public University: Protocol for a Pilot Evaluation Study in a Real-World Setting” in JMIR Research Protocols which reported that this paper describes the protocol for South Carolina Safer Together, developed by Clemson University to design, deploy, and evaluate multilevel communication and dissemination and implementation (D&I) strategies in line with recommendations from governmental and educational agencies to mitigate the risk of exposure to COVID-19.
Chula Employs “Speedboat” Strategy to Drive Innovations for Society
To celebrate the university’s 105th anniversary, Chula President has announced the success of the “Speedboat Strategy” in steering Chula through a volatile world to drive social innovations, focusing on being a research university that teaches, overhauling curriculum and building graduates’ competencies for the future.
A Bite Out of Apple: What Happens If You Lose Strategic Talent?
When Apple’s longtime design guru Jony Ive announced that he’d be starting his own agency, it meant major change. The situation serves as a case in point for any organization whose success rests on strategic human capital: If strategy is intrinsically tied to talent, how does a firm support that talent or proceed if that talent disengages?
3 Keys to Navigating Digital Disruption: The Case of a Luxury Retailer
What does it take to transform? What if the challenges are huge: globalization, economic uncertainty, technological disruption, market innovations, changes in customer expectations, new competition — maybe all of the above? Here’s how luxury goods distributor and retailer The Chalhoub Group is responding to a changing world.
First: Do No Harm. Second: Strategize for Stakeholders After You Do.
Stakeholders don’t just respond to companies’ harmful practices — they respond to perceived harm. Darden Professor Andy Wicks examines how companies should respond to stakeholders’ responses. For example: Assembly Bill 5. Are Uber drivers employees or contractors? Stakeholders and the company disagree.
WHEN MANAGING A BIG COMPANY, LESS IS MORE
Research is the first to outline universal strategies for large companies to grow market share