Sasin Action Learning: “Kung Bang Kachao: Developing Product and Pricing Strategies Concerning ESG and Circular Economy”

Sasin MBA students in the “Pricing Strategies in the Era of Sustainability and Digital Transformation” class, led by Assistant Professor Yupin Patarapongsant, had an excellent opportunity to immerse themselves in two fascinating eco-friendly experiences in Kung Bang Kachao, Samut Prakan.

Shape the Future of Global Health: Register Now for APRU’s 2024 Conference in Bangkok!

The School of Global Health at the Faculty of Medicine, Chulalongkorn University, and the Association of Pacific Rim Universities (APRU), cordially invite all to the “17th APRU Global Health Conference 2024.” The event will take place from November 4-6, 2024, in Bangkok, Thailand, at the Bhumisiri Building, King Chulalongkorn Memorial Hospital.

Digital transformation and the allocation of decision-making rights within business groups – Empirical evidence from China

Abstract The widespread adoption of digital technologies has spurred many organizations to embark on digital transformation initiatives. This study explores the impact of digital transformation on the allocation of decision-making rights within business groups (BGs). Drawing upon an integrated framework…

Is faster really better? The impact of digital transformation speed on firm financial distress: Based on the cost-benefit perspective

Abstract Based on the cost–benefit perspective, this study theoretically analyzes and empirically examines the influence of digital transformation speed on firm financial distress. We find that digital transformation speed has a U-shaped relationship with firm financial distress. In addition, after…

Unveiling the dimensions of digital transformation: A comprehensive taxonomy and assessment model for business

Abstract Digital transformation (DT) is an adaptive strategy in the evolving tech and business landscape. It helps organizations enhance operations and customer experiences to remain competitive. However, defining digital transformation, creating a universal taxonomy, and developing a practical assessment model…

Call for Papers – The International Halal Science and Technology Conference 2022 (IHSATEC): 15th Halal Science Industry and Business (HAISB)

The Halal Science Center, Chulalongkorn University, and Research Synergy Foundation, invites all to attend “The International Halal Science and Technology Conference 2022 (IHSATEC): 15th Halal Science Industry and Business (HAISB)” and has opened up a call for papers. The conference sessions will be on December 15-16, 2022 at Chulalongkorn University, Bangkok, Thailand.

Life Gets Easier with ReadMe Program that Digitizes Documents and Images Developed Right Here in Thailand

A team from Chula’s Faculty of Engineering have made use of AI Deep Tech to develop a program that scans documents and images into OCR documents. The program is more than 90% accurate when reading Thai scripts and Chula’s UTC is now ready for a spin-off to the market through Eikonnex AI Co. Ltd.