When consumers trust AI recommendations–or resist them

Researchers from Boston University and University of Virginia published a new paper in the Journal of Marketing that examines how consumers respond to AI recommenders when focused on the functional and practical aspects of a product (its utilitarian value) versus the experiential and sensory aspects of a product (its hedonic value).

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1 in 3 who are aware of deepfakes say they have inadvertently shared them on social media

A Nanyang Technological University, Singapore (NTU Singapore) study has found that some Singaporeans have reported that, despite being aware of the existence of ‘deepfakes’ in general, they believe they have circulated deepfake content on social media which they later found out was a hoax.

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